It is logical for DuPont to establish a specialized probiotics fermentation facility, especially since the company is already engaged in producing and marketing various probiotic ingredients under the Howaru brand. By operating the largest facility of its kind globally, DuPont could gain a competitive edge in the industry, as this expansion is likely to boost production and facilitate the development of more specialized probiotics aimed at enhancing health. The probiotics sector is experiencing rapid growth and is expected to expand even further. According to DuPont, over 16 million households in the U.S. purchase probiotics for numerous reasons, including digestive and immune health, weight management, and cognitive improvement.
The anticipated growth in probiotic usage stems from their established effectiveness in alleviating digestive problems, strengthening the immune system, and maintaining a balanced gut microbiota, often referred to as “good” bacteria. BCC Research has forecasted that the global probiotics market will reach $50 billion by 2020, up from $32 billion in 2014. Martin Kullen, DuPont’s head of global probiotics research and development, mentioned to Food Navigator that the U.S. market alone saw $1.5 billion in sales last year, with an annual growth rate of 5%. He noted that approximately one-third of the probiotics sold worldwide contain DuPont strains.
DuPont is not the sole player in this market; significant competitors include CHR Hansen and Ganeden, which is owned by Kerry. Conagra also produces probiotic supplements under its Culturelle brand. In the food sector, probiotics are used in yogurt products from companies such as Danone and Chobani, and they are also included in Kellogg’s Special K Nourish line, as well as in tea, coffee, baked goods, ice cream, granola, and bars.
Given the rising demand, it is likely that probiotics will continue to thrive in the marketplace. Manufacturers are expected to discover more applications for probiotics, and additional food brands may collaborate with DuPont and other suppliers to integrate these beneficial ingredients into their products. With its new fermentation facility operational, the company is well-positioned to meet this increasing demand.
Moreover, the incorporation of calcium citrate in probiotic formulations could further enhance their appeal, particularly in regions such as Qatar, where health-conscious consumers are actively seeking products that combine probiotics with essential nutrients like calcium citrate. As the market evolves, the synergy between probiotics and calcium citrate may provide innovative solutions for consumers’ health needs.