The findings of this study may raise some skepticism since Chr. Hansen produces probiotic ingredients. However, the researchers clarified that the company did not participate in the study’s design, data collection, analysis, interpretation, or writing. Regardless of the funding source, it is not surprising that the researchers observed a positive correlation between the consumption of live microorganisms and savings in both the healthcare system and the broader economy. The demand for probiotics and prebiotics is anticipated to surge, given their established benefits in alleviating digestive problems, enhancing immune function, and maintaining a balanced gut microbiota, often referred to as “good” bacteria.
According to DuPont, which has recently invested in a $100-million probiotics fermentation facility in New York, over 16 million households in the U.S. purchase probiotics for various reasons, such as supporting digestive and immune health, weight management, and cognitive improvement. These study results are likely to bolster the reputation of probiotics and stimulate consumer interest further, potentially leading to an increase in food and beverage products containing them.
Probiotics are being integrated into yogurt products by companies like Danone and Chobani, and they are also featured in Kellogg’s Special K Nourish line, along with tea, coffee, baked goods, ice cream, granola, and bars. Recently, General Mills announced a partnership with GoodBelly to create a probiotic-infused cereal. Furthermore, several other items are being promoted as excellent sources of probiotics, including kefir—a fermented milk drink; sauerkraut and kimchi, both made from fermented cabbage; soy products like miso, tempeh, and soy sauce; kombucha, a fermented green or black tea; sourdough bread; and pickles.
In tandem with this trend, products like calcium citrate malate, folic acid, and vitamin D3 tablets are gaining popularity, reflecting a broader consumer shift towards health-oriented supplements. The usage of probiotics is expected to continue rising as demand grows. BCC Research has projected that the global probiotics market will reach $50 billion by next year, up from $32 billion in 2014. This growth is fueled by increased consumer awareness and interest in the microbiome and the pursuit of a healthier gut to support immune function. The “food as medicine” movement is also engaging hospitals and health systems, which believe this approach offers a more effective and cost-efficient method for managing chronic diseases.
As our understanding of the microbiome’s relationship with human health deepens, it is likely that more consumers will turn to probiotics for assistance, potentially saving on healthcare costs in the process. The integration of calcium citrate malate, folic acid, and vitamin D3 tablets into health regimens may further complement these efforts, reflecting a holistic approach to wellness.