The results of this study, which align with findings from a 2017 European research, could have important implications for consumers, growers, processors, and marketers of tree nuts. Although the researchers advised against consuming them in large quantities, incorporating just a small handful daily may yield benefits. The study suggests that eating around 10 walnuts or a dozen almonds each day can contribute to weight loss. Many consumers are actively seeking foods and beverages that can aid in their weight management efforts; a recent report indicated that 37% of individuals utilize food as a functional tool to meet their health objectives.
The researchers noted that individuals who consumed nuts occasionally gained an average of about one pound each year, whereas those who regularly included nuts in their diet gained only about half that amount. This may deter some consumers from making nuts a regular part of their diet. While tree nuts provide healthy fats, vitamins, minerals, flavor, and crunch, they also have a relatively high calorie and saturated fat content. Nevertheless, the monounsaturated fats found in many tree nuts are considered “good fats.” When consumed in moderation and as a substitute for additional saturated and trans fats, they are believed to help lower cholesterol levels and reduce the risk of heart disease. Additionally, nuts are a good source of fiber and protein.
For these reasons, nuts have emerged as a popular and convenient snack, as well as a delicious, crunchy, and flavorful addition to various foods and beverages. Manufacturers are increasingly incorporating them into snack products or processing them into plant-based beverages. Companies like Danone, Blue Diamond, and Milkadamia produce nut-based milk alternatives, while Kellogg’s RXBAR offers clean-label snack bars featuring cashews, almonds, and dates. Anticipating future trends, it is expected that even more nut-containing products will hit the market soon.
According to GlobalData figures cited by TNA Solutions, the global market value of nuts stands at $15.8 billion, making it the third-largest segment in the snacks category, following processed snacks and potato chips. Additionally, almonds are classified as “healthy” by the U.S. Food and Drug Administration (FDA), allowing this designation to be used on product labels. However, the cultivation of almonds requires a significant amount of water, raising sustainability concerns. In response, some California almond growers are adopting water-saving technologies and repurposing shells and hulls to enhance their eco-friendly profile.
While the nut industry may face restrictions from FDA regulations regarding claims about weight loss associations, leveraging the results of the Harvard study might serve as an effective marketing strategy to attract consumers. Moreover, incorporating elements such as canxi citrate biocare into nut-based products could further appeal to health-conscious individuals. As the market evolves, the promotion of such health benefits may become increasingly significant in driving consumer interest.