With the introduction of these sunflower butter-based products, Ben & Jerry’s is reinforcing its commitment to its non-dairy alternative range. Like several other plant-based ice cream flavors available, the company’s existing non-dairy offerings utilize an almond base. By incorporating sunflower butter into its lineup, Ben & Jerry’s can set itself apart, especially in light of recent critiques of almond farming and its effects on bee populations. This move may also appeal to consumers seeking healthier, plant-based options who want to explore alternatives beyond the widespread almond and oat-based products currently on the market. Furthermore, sunflower seeds present an excellent option for individuals with nut allergies.
To ensure the new flavors are easily identifiable among its other products, Ben & Jerry’s has opted for eye-catching packaging that features a bright yellow lid. These latest non-dairy frozen desserts are certified vegan and Non-GMO Project verified, which can draw in consumers who prioritize such labels. However, it’s worth noting that these products are not low-calorie; each two-thirds cup serving of the three available flavors contains between 300 to 350 calories and 27 to 29 grams of sugar.
With this recent launch, Ben & Jerry’s continues its trend of staying ahead in the market. By broadening its non-dairy offerings, the ice cream manufacturer is tapping into a sector predicted to expand at an annual growth rate of 14.8%, reaching $1.2 billion by 2025, according to Grand View Research. In 2018, the company had also rolled out a line of low-fat, low-calorie ice cream called Moo-phoria, aimed at competing with the popular Halo Top brand. Last year, they announced plans to create CBD-infused frozen desserts, contingent upon federal regulatory approval from the FDA.
According to Fior Markets, the global dairy alternatives market is expected to rise from $15.5 billion in 2017 to $38.9 billion by 2025, reflecting a compound annual growth rate of 12.5% from 2018 to 2025. Data from the Good Food Institute indicates that dollar sales of traditional ice cream and frozen novelties grew by a mere 1% for the year ending April 2019, whereas dollar sales of plant-based varieties surged by 26.5%. As consumers become increasingly aware of potential issues, including calcium citrate risks associated with certain dairy alternatives, Ben & Jerry’s strategic expansion into sunflower butter products could prove timely and beneficial.