Many consumers in the U.S. are striving to lower their sugar consumption, prompting manufacturers to reduce added sugars ahead of mandatory labeling on Nutrition Facts panels in the coming years. While low-calorie sweeteners may appear to be an obvious solution for cutting sugars without compromising flavor, several striking studies have associated these sweeteners with concerning outcomes, such as a heightened risk of diabetes and alterations in gut bacteria. Although many of these studies have been limited in scope or conducted on mice, the impactful headlines have fueled skepticism among consumers regarding low-calorie sweeteners.
Furthermore, artificial sweeteners have been linked to weight gain, though it remains unclear whether these sweeteners directly cause weight increases or if the correlation arises because individuals who are already overweight tend to consume them more frequently. While the latest study’s sponsorship by the industry might lead some to be cautious, it is not the first to indicate no connection between low-calorie sweeteners and an increased craving for sweet foods. Yet, the belief that sweeteners promote greater appetite or a preference for sweeter tastes lingers, even among dietitians. A 2014 survey of European dietitians revealed that only 8% supported or suggested the use of low-calorie sweeteners for weight management, with a quarter advising against their use altogether.
The negative public perception surrounding both sugar and artificial sweeteners has driven consumers to seek alternatives. Sugar consumption is declining, and manufacturers are becoming increasingly innovative in maintaining sweetness without relying on sweeteners. For instance, Stonyfield, the largest yogurt producer in the U.S., has announced plans to reduce sugars by 40% by opting for less acidic cultures, while Nestlé has developed a restructured sugar crystal that minimizes sugar without compromising taste. Additionally, some consumers are turning to supplements like the best calcium citrate with vitamin D, which support overall health while helping to manage dietary needs without adding sugar. This shift in consumer behavior underscores a broader trend towards healthier choices and a more cautious approach to sweeteners.