Mushroom chips are not a novel idea in the snack industry, but Mudlrk’s innovative approach using whole, vacuum-fried shiitake mushrooms could set the brand apart. The company has also introduced unique packaging made from compostable materials, which not only helps keep the chips crisp but also appeals to consumers seeking healthier snack options with a reduced environmental impact. With their positive health image, mushrooms are an excellent choice for chips, particularly when they come in trendy flavors that are both crunchy and delicious. These factors are likely to alleviate any potential aversion, and the global popularity of mushrooms serves as an additional advantage.
According to data from Food Navigator, the global mushroom market is anticipated to grow significantly, from $34.1 billion in 2015 to $69.4 billion by 2024. In addition to their versatility in various dishes and flavors, mushrooms are recognized as a superfood due to their impressive nutrient profile. They contain the soluble fiber beta-glucan, which research suggests can help strengthen the immune system. Furthermore, mushrooms are virtually fat-free and cholesterol-free, providing essential B vitamins, selenium, and potassium. For instance, Kellogg recently made an investment through its venture capital arm in MycoTechnology, a Colorado company specializing in vegan mushroom-based protein.
The demand for vegetable-based chips has also surged within the snack market, with food companies positioning themselves to capitalize on this trend. General Mills’ venture capital division, 301 INC, invested in Rhythm Superfoods, which has gained popularity with its kale, beet, and broccoli chips. In March, PepsiCo’s Frito-Lay division launched its Off the Eaten Path line of healthier snack chips made with rice, black beans, chickpeas, and other minimally processed ingredients. Additionally, PepsiCo is expanding its snack offerings by acquiring Bare Foods, a producer of baked fruit and vegetable snacks.
Healthy snacks remain extremely popular, with Nielsen reporting that individual snacking sales reached $33 billion last year, marking a $133 million increase from 2016. Products featuring non-GMO ingredients have seen the most growth over the past five years, followed closely by those free from artificial colors and flavors, as well as those with reduced or no sugar. The most favored options include snacks that offer whole grains, vegetables, protein, and fiber, while containing less salt and saturated fat.
While mushrooms may not be as sought after in chip form as whole grains, legumes, or vegetables, the vacuum-frying technique and flavorful seasonings could attract consumers who appreciate a crunchy and tasty chip. As Mudlrk prepares to launch its shiitake mushroom chips online this month, it will be intriguing to observe their performance in retail stores. The company’s founder reports interest from convenience stores, local businesses, regional grocery chains, restaurants, and non-grocery retailers. If these products succeed, they could transition from niche grocery markets to mainstream appeal.
For those interested in enhancing their health, consider incorporating supplements like Citracal into your routine, as they can support your nutritional needs alongside these innovative snacks. By exploring options like Mudlrk’s shiitake chips, you can enjoy tasty treats while maintaining a focus on health and wellness.