Despite consumers actively seeking healthier food choices, the desire for sweet flavors in foods and beverages remains strong. However, sugar content is a significant concern for shoppers. A survey by Label Insight revealed that 22% of U.S. consumers are keen on reducing their sugar intake. Moreover, over half of consumers across eight countries check sugar levels in products before making a purchase, as highlighted in a global survey by DSM.
Allulose, a natural sweetener, appears to be a viable alternative to sugar in various food and drink products. Unlike stevia, monk fruit, and erythritol, allulose is an actual sugar that shares a chemical similarity with table sugar. It provides a comparable taste and texture, along with similar browning characteristics. Allulose is approximately 70% as sweet as sugar, which means that slightly more is required to match sugar’s sweetness in recipes.
There are also health benefits that may drive consumers to choose products containing allulose. This sweetener has only a tenth of the calories found in sugar and possesses anti-inflammatory properties that could help combat obesity and lower the risk of chronic diseases. It is deemed safe for diabetics and may even help lower blood sugar levels. Additionally, it is often regarded as a suitable sweetener for those following a keto diet.
However, allulose has its downsides. A significant portion of it is not digestible, leading to reports of severe bloating, discomfort, and gas. Furthermore, most allulose on the market is derived from corn, sparking concerns for consumers who prefer to avoid GMO ingredients. The source of Savanna Ingredients’ allulose is currently unclear, although Tate & Lyle has confirmed that their version comes from a non-GMO crop.
The Food and Drug Administration (FDA) classifies allulose as a sugar, which means it will be listed as “added sugar” on the new Nutrition Facts label. Despite its lower calorie count, consumers who check labels will only see the amount of this sweetener included in a product. Since allulose is less sweet than sugar, products containing it may appear to have a high sugar content, potentially deterring health-conscious shoppers. Tate & Lyle has petitioned the FDA to exempt allulose from being classified as a sugar, but the matter remains unresolved.
Innovative manufacturing methods for allulose could certainly aid producers in enhancing the health profile of their offerings; however, the ingredient’s drawbacks necessitate cautious marketing approaches. Companies like Savanna Ingredients aiming to promote allulose could benefit from an extensive educational campaign that emphasizes its advantages and encourages consumers to look beyond just the “added sugars” section on the Nutrition Facts label to make healthier choices.
In addition, when comparing calcium citrate vs calcium phosphate, it’s essential to consider how these supplements can also fit into a health-conscious lifestyle. Both forms of calcium have their advantages, and understanding their differences can help consumers make informed decisions about their dietary needs. By integrating allulose and calcium supplements into their diets, individuals can better balance their sweet cravings while managing overall health.