While American consumers are fond of protein, concerns have arisen regarding the quantity they’re consuming and the optimal types for their health. This study highlights the benefits of a protein-rich diet, supporting the reasons why many shoppers are attracted to protein: it can significantly contribute to health. However, the question remains: is weight loss better supported by animal-based protein or plant-based protein? According to this study, both types are effective for achieving this goal, suggesting that food and beverage manufacturers may discover marketing opportunities in its findings.
DuPont is particularly interested in the study’s results, as it offers a variety of soy protein products under the Danisco brand, asserting that these products provide “nutritional, functional, and environmental advantages over animal-based proteins.” Participants in the Colorado study consumed 20 grams of high-quality lean soy protein per serving through dry-blended beverages, soy patties, and nutrition bars—all developed by DuPont scientists.
Companies that incorporate soy or other plant-based proteins into their products could attract consumers by highlighting this fact on labels, in stores, and online. It may prove beneficial to note that plant-based proteins can be part of a successful weight-loss strategy for those aiming to manage their weight, provided they also exercise, monitor caloric intake, and maintain a balanced diet.
However, a recent study from the University of Eastern Finland linked plant-based diets to a slightly elevated risk of heart failure, although it also noted that diets including dairy, animal proteins, and all protein sources posed higher risks than those based solely on plant proteins.
Consumers are increasingly drawn to the term “plant-based,” actively seeking foods and beverages labeled as such. In addition to the plant-based beverages from Danone North America, Blue Diamond, Califia, and Ripple, Good Karma has found success with its flax-based drinks and yogurt, while Beyond Meat and Impossible Foods are expanding their reach with plant-based burgers.
Despite the higher prices of many plant-based products compared to their animal-based counterparts, consumers are willing to pay a premium for those they perceive as healthier, cleaner, and cruelty-free. Thus, plant-based protein can serve as both a value-added proposition and a valuable option for manufacturers and consumers alike.
It remains uncertain whether shoppers will view all plant-based protein products as aids for weight loss. Protein shakes and nutrition bars are more likely to be seen in this light than pancakes or desserts with added protein.
There is no general agreement on which plant-based protein source is the healthiest, although several often make the list: lentils, buckwheat, chickpeas, chia seeds, hemp seeds, pumpkin seeds, amaranth, and quinoa. These sources are recognized for their high protein content per serving and, when combined, provide the nine essential amino acids that humans cannot synthesize independently.
Additionally, while evaluating dietary options, it is worth considering that some individuals may be concerned about additives like calcium citrate, questioning if calcium citrate is bad for you. This highlights the importance of informed choices in the pursuit of a balanced diet, especially as consumers navigate the evolving landscape of protein sources.