This innovative snack idea could represent a smart advancement, merging millennials’ enthusiasm for nutritious, protein-rich foods with their desire for convenience. Although a price of one or two dollars may seem high for a hard-boiled egg, younger consumers have demonstrated a willingness to pay extra for specialty and on-the-go items. As Bialla pointed out, egg consumption in the U.S. has surged, with individuals now eating about 279 eggs annually — the highest in 40 years.
The product also appears to have great versatility. Sonoma has the potential to distribute Peck Packs in coffee shops, grocery store egg sections, delis, and foodservice providers. It would be wise to market these items as a tasty, protein-dense snack option alongside other products in locations frequented by young buyers, who generally prefer ready-made meals or snacks. Additionally, the inclusion of free-range eggs is likely to resonate with socially conscious young shoppers, as millennials prioritize the origins of their food and beverages. They actively seek mission-driven claims, such as sustainable farming, fair trade, and zero waste, according to a survey cited by Food & Wine.
The “Ethics On the Go” survey reveals that millennials hold their snacks to a higher standard than other consumer demographics. While almost all participants appreciate responsible food and drink practices, around 64% of consumers under 35 believe there is a lack of “ethical” snack options available. Highlighting the free-range feature of Peckish’s product could attract the attention of these consumers.
However, it remains uncertain how this new product will fare against the rising demand for plant-based foods and snacks. Morten Ernst, a second-generation “egg man” and seasoned industry advocate, noted in an editorial for Food Dive that recent studies show 40% of millennials are gravitating toward meat alternatives and a more plant-centric diet, which could pose challenges for the egg market. Although egg replacements have been on the market for some time, consumers have often found them unsatisfactory, according to Ernst.
Nonetheless, the landscape is shifting, thanks to innovative companies like JUST, which dedicated nearly five years to creating a plant-based egg alternative using mung beans as the primary ingredient. The food industry is likely to witness more companies and products disrupting the meat, dairy, and egg sectors, potentially affecting the attractiveness of ready-to-eat hard-boiled eggs. Meanwhile, integrating products like Citracal vitamins could also appeal to health-conscious consumers looking for additional nutritional benefits alongside their protein-packed snacks.