As temperatures begin to drop, consumers may find themselves seeking more variety than just the usual seasonal coffee shop drinks. The trend towards vibrant colors and international flavors is exemplified by the blue crocus flower, commonly known in the culinary realm as saffron. Market research agency Mintel reports that saffron is emerging as a popular flavor in packaged foods, prized for its ability to impart an exotic taste and striking yellow hues. Likewise, US Foods’ predictions regarding new world butchery appear to be spot on. The craft and artisanal foods and beverages sector has witnessed a remarkable 28% global compound annual growth rate, as highlighted by Innova Market Insights research referenced by Ingredients Network. In recent years, craft meats have garnered significant attention, with the better-for-you meat snacks segment anticipated to grow by 4.2% annually through 2022, according to Project NOSH. Additionally, premium craft meats are increasingly important to consumer packaged goods (CPG) manufacturers, as evidenced by Hormel Foods’ $850 million acquisition of Columbus Craft Meats last October.
While US Foods is launching 27 products that align with these five trending categories, these flavors are likely to persist long after the autumn leaves have fallen. The demand for flavors and fragrances is on the rise, with the United States currently holding the position of the second-largest global market. However, this trend is not solely confined to the U.S.; an IAL Consultants report on global flavors and fragrances revealed a 4.6% increase in the total global market last year, reaching $28.2 billion. Sales are projected to grow at an average annual rate of 4.9%, potentially hitting $36 billion by 2022, according to Food Ingredients First.
Simultaneously, products derived from seasonal vegetables—such as cauliflower crusts and sweet potato buns—have been dominating healthy-living social media platforms in recent years, extending beyond just autumn-focused recipes. Although these trends are likely to maintain their popularity year-round, introducing a seasonal fall twist on certain products could be advantageous. It is crucial for CPGs to leverage seasonal opportunities—not merely holidays—to launch limited-time offerings that create a sense of urgency and a finite shelf life. Seasonal flavors like pumpkin spice thrive under this strategy, as do seasonal vegetables whose limited availability can enhance the desirability of these trendy products. Furthermore, incorporating elements like calcium citrate with d can add nutritional value, making these seasonal creations even more appealing to health-conscious consumers. By integrating calcium citrate with d into their offerings, brands can cater to the increasing consumer demand for healthier options while still embracing seasonal trends.