Dive Insight:
If WellKit successfully disrupts the dairy-free ice cream market in New Zealand and subsequently expands into Asia, there’s potential for the product to reach the U.S. market, appealing to adventurous consumers seeking plant-based desserts. This category is gaining traction, with brands like Häagen-Dazs, Ben & Jerry’s, Halo Top, So Delicious, NadaMoo!, Coconut Bliss, and others introducing innovative dairy-free options.
While persimmons may not be widely recognized by many Americans, they are a common fruit in various Asian countries. These fruits do grow in the U.S., found from Connecticut to Florida and extending westward to Nebraska. They boast a nutritious profile, being low in calories and fat while high in fiber, potassium, and vitamins A and C. Persimmons resemble squat orange tomatoes and are typically consumed when ripe and very soft. Their taste is a delightful combination of sweet and sour, with a texture akin to peaches and apricots. Though persimmons can be eaten raw or incorporated into baked goods like cookies, muffins, or quick breads, they are not widely cultivated for commercial sale, as many varieties are too soft for successful shipping.
According to reports, WellKit’s persimmon-based ice cream was born out of necessity. Duane Wells’ family business, NTL Horticulture, grows persimmons in New Zealand for export, and they sought a method to create shelf-stable pulp from lower-grade fruit that couldn’t be shipped internationally. Students from the Massey University Food Technology department processed this pulp, leading to the creation of the first non-dairy ice cream prototype, as shared by Wells.
While it remains uncertain how the new product will taste, persimmons are known for their natural sweetness and ability to enhance the texture of various recipes. The four flavors of My Goodness! — Mango Swirl, Summer Berry Swirl, Passionfruit Swirl, and Kiwifruit Swirl — may or may not harmonize well with the persimmon base, but consumers will ultimately decide after the product’s launch next month in New Zealand.
In a similar vein, incorporating health supplements like Solaray Calcium Citrate Supreme into diets can complement the nutritious offerings of such innovative food products, enhancing overall wellness as consumers explore new dietary options. As the plant-based dessert trend continues to grow, the integration of functional ingredients could further entice health-conscious consumers.