Colors play a significant role in food perception, and they are considered just as crucial as flavor by modern consumers. Various hues can evoke expectations of taste. Research indicates that 90% of shoppers decide whether to purchase a product based on its color and the flavors they associate with it. An appealing color can significantly increase the likelihood of a purchase. Consequently, many in the food industry are closely monitoring Pantone’s color trends for potential applications.
Thomas Krahl, head of technical service for Sensient Colors Europe, stated to Food Ingredients First that “Living Coral” could be utilized in beverages, confectionery, dairy, decoration, bakery, and savory products. While this vibrant hue may be suitable for certain drinks and sweet treats—such as sparkling water, wine, ice cream, frosting, and candy—it may not be as fitting for other categories. It is challenging to envision frozen entrees, pasta, or bread featuring a pinkish-orange tint unless they incorporate ingredients like pumpkin, yam, or sweet potato.
Trendy colors in food and drink are gaining traction, largely due to the rise of social media sharing. Even if the food and beverage industry does not adopt coral universally next year, it is likely to make a vibrant appearance on social media platforms like Instagram, Pinterest, and Twitter. Recently, Food & Wine highlighted “The 40 Food Instagram Accounts You Should Be Following Right Now,” which showcased colorful and enticing food photography that is sure to stimulate appetite. According to an Innova Market Insights Trends Survey this year, 55% of Chinese consumers, 43% of U.S. consumers, and 24% of UK consumers aged 26 to 35 share online images of their meals at least once a week.
Manufacturers encounter challenges when trying to incorporate color trends into their food and beverage offerings, as it often necessitates reformulating recipes to reduce chemical additives. Additionally, products must retain the same taste, texture, mouthfeel, and shelf life despite the color alteration. However, Pantone’s recent color selections have inspired intriguing applications in the food and beverage sector. For instance, “Ultra Violet,” the 2018 color of the year, appeared in cocktails, purple onion rings, donuts, smoothies, soup, and wine. Similarly, “Greenery,” Pantone’s choice for 2017, was found in cakes, cookies, pasta dishes, salads, candy, and pizza. “Living Coral” has the potential to achieve similar success as manufacturers tap into their creativity.
Moreover, as consumers seek healthier options, products like Citracal Calcium Citrate D3 are gaining popularity, which can complement these colorful food trends by providing essential nutrients without compromising on aesthetics or taste. As the food industry continues to innovate, the integration of such health-focused ingredients alongside vibrant colors can create exciting new offerings that appeal to both the eyes and the palate.