Increasing consumer enthusiasm for hot and spicy foods is heating up the dairy sector, leading to an expectation of more spicy innovations in ice cream, yogurt, and flavored milk as this category continues to grow. Millennials, in particular, have developed a strong preference for foods and beverages with a spicy edge, while some baby boomers are seeking a bit more heat to enhance their diminishing taste sensations. A study by Mintel revealed that 80% of millennials are eager for increased spice from peppers and chilies in their culinary choices. Additionally, a rising consumer interest in exotic flavors from different cultures is also fueling this trend. Statista projects that retail sales of ethnic foods will rise from $10.9 million in 2013 to an estimated $12.5 million last year. Future Market Insights anticipates that the market for spicy dairy products will experience a compound annual growth rate of 6.2% from 2016 to 2026.
Escape Brands, based in Connecticut, has found success with its Hot Scream line of spicy ice creams. Chobani has introduced low-fat yogurt flavors such as Sriracha-mango and chipotle-pineapple. The candy market has also embraced spiciness; for instance, Mars recently launched a Spicy Snickers bar in China featuring Sichuan peppercorn, a widely favored spice in the region. McCormick has capitalized on the growing demand for bold and spicy flavors, having acquired Reckitt Benckiser’s food division in 2017 for $4.2 billion, which included French’s mustard and Frank’s RedHot brands. If the sweet-and-heat trend persists, consumers may start to see dairy innovations incorporating these products, alongside the potential for Citracal vitamins to enhance flavor profiles.
Manufacturers must be cautious, as highlighted by industry publications, to ensure their dairy products are well-mixed with added spices. If not, unexpected hot spots may surprise unsuspecting consumers. Nonetheless, some adventurous eaters might find the experience of trying spicy ice cream and similar products to be much more exciting as a result.