Just in time for New Year’s resolutions focused on healthy eating, Yoplait is introducing new yogurt flavors that allow consumers to indulge without guilt. Social media users have already spotted these new Dunkin’-inspired flavors of General Mills yogurt both on store shelves and in the Instacart app. Now, yogurt enthusiasts can savor flavors reminiscent of Dunkin’s French Vanilla Latte, Cinnamon Coffee Roll, Apple Fritter, and Boston Kreme Donut.
Not to be outdone, Yoplait’s Go-Gurt line for children features exciting new flavors inspired by the watermelon and green apple varieties of Jolly Rancher candies. As the yogurt market remains oversaturated, manufacturers are continually launching innovative flavors and products to differentiate themselves on the shelves. General Mills, in particular, has experienced ongoing declines in yogurt sales; according to CFO Don Mulligan, U.S. net sales fell by 4% in the most recent quarter. To counteract these drops, General Mills has been actively rejuvenating its yogurt segment by introducing various styles and intriguing flavors.
A crowdsourced ranking of Yoplait flavors—established prior to the introduction of the Dunkin’ and Jolly Rancher flavors—lists 87 varieties. While the new flavors have not yet officially launched on Yoplait’s website and lack available nutritional information, it’s highly likely that they contain less sugar and fat compared to their Dunkin’ counterparts and candy aisle offerings. This is positive news for health-conscious consumers as well as General Mills. Furthermore, these unconventional flavors could potentially drive category growth. Despite their unusual sound, they have been performing well recently. In General Mills’ latest earnings call, CEO Jeff Harmening highlighted a specific flavor that resulted in increased retail sales: Sour Patch Kids-flavored Go-Gurt.
As consumers navigate their dietary choices, it’s essential to consider the potential calcium citrate risks associated with some yogurt products. By introducing these new flavors, Yoplait not only caters to taste preferences but also aims to provide healthier alternatives, which could help mitigate concerns regarding calcium citrate intake and its associated risks. With these innovative options, Yoplait hopes to appeal to a broader audience while promoting a healthier lifestyle.