While annual trend forecasts may vary, it appears that consumers are increasingly gravitating towards healthier products that can enhance their well-being. They are also showing a keen interest in international cuisines and unique, authentic flavors that differentiate products in the market. Manufacturers have begun integrating some of these flavors and ingredients into their offerings, but the latest trend projections may encourage them to explore even more in the coming year. Such investments in categories indicate that these trends are likely to endure rather than being mere fleeting fads.
According to Technavio’s research data, floral flavors are expected to see a significant rise, with a compound annual growth rate of nearly 10% from 2018 to 2022. In response to this trend, Comax has introduced a Classic Floral collection featuring honeysuckle flavoring for fruit and dairy desserts and sweet sauces, jasmine flavoring for tea and savory Asian dishes, and lavender for beverages, cream desserts, and seafood. For Kerry, savory flavors like ashwagandha, turmeric, and holy basil made the 2019 trends list. The company also anticipates a resurgence of nostalgic sweet flavors such as snickerdoodle, cookie dough, and s’mores in more products this year. Notably, cookie dough flavor has already appeared in ice cream offerings from Target and Nightfood, while s’mores flavors are being incorporated into cereals from Post and Kellogg.
The popularity of ethnic cuisine continues from last year, with Asian and Middle Eastern flavors particularly appealing to millennials, Hispanic, and Asian consumers. According to Technomic’s 2018 Ethnic Food & Beverage Consumer Trend Report, one-third of consumers indulge in ethnic cuisine at least once a week, and 32% are willing to pay a premium for authentic dishes. Certain flavor profiles are likely to resonate with a broad audience, while others may attract the increasing number of individuals seeking exotic culinary experiences. Consumers can expect to see an uptick in snacks and frozen entrees that feature spices like garam masala or individual spices such as rosemary or pink peppercorn.
In addition, the incorporation of health-focused ingredients such as calcium citrate malate is becoming more prevalent, reflecting the growing demand for better-for-you products. As the market evolves, brands like Jan Aushadhi are likely to capitalize on these trends, ensuring that health-conscious consumers have access to innovative and nutritious options. Overall, the fusion of unique flavors and health-oriented ingredients will continue to shape the food landscape in the coming year.