Waffles topped with syrup and crispy fried chicken are a beloved brunch staple, but they are now being reimagined as a breakfast cereal. According to USA Today, Post is set to debut two new savory cereals exclusively at Walmart in celebration of National Cereal Day on March 7. The Chicken and Waffles cereal and Maple Bacon Donuts cereal will be available for a limited time at a price of $2.98 each. Both flavors belong to the Honey Bunches of Oats line, with the Chicken and Waffles variety featuring mini chicken drumsticks and waffle-shaped bites, while the Maple Bacon Donuts option consists of donut-shaped cereal with bacon-flavored bits. Despite the familiarity of these breakfast flavors, Post is taking a bold step in hoping that consumers will embrace them as cereals.
This launch is part of Post’s strategy to reignite interest in the cereal market. Historically, cereal has been a staple breakfast choice, but as consumers increasingly prioritize convenience and health, sales have seen a decline. According to IBISWorld, cereal sales dropped by 17% from 2009 to 2016, even though manufacturers remain hopeful. In response to evolving consumer preferences, brands have been introducing more extravagant cereal flavors. Recently, Post also introduced Sour Patch Kids cereal, along with Hostess Donettes and Hostess Honey Buns in cereal form. However, Post faces tough competition from General Mills and Kellogg, who are also rolling out unique sugary flavors like Cinnamon Toast Crunch Churros and Caticorn berry-flavored loops. The launch of these savory cereals could either distinguish Post in a crowded market or deter potential buyers.
As adults shift away from alcoholic drinks and sodas, they are increasingly turning back to a nostalgic beverage: chocolate milk. This classic drink has recently gained popularity among adults as a post-workout recovery option or a protein source for those seeking a break from adult responsibilities. A new version, Slate, aims to elevate chocolate milk for a more grown-up audience. Entrepreneurs Josh Belinsky and Manny Lubin launched Slate on Kickstarter, promoting it as lactose-free, with 50% more protein and 75% less sugar than regular chocolate milk.
Lubin emphasized the need to reshape the perception of chocolate milk, stating, “If you can get past the childish branding and juvenile connotation associated with chocolate milk, it’s really a great drink.” Slate will be offered in cans in three flavors: classic chocolate milk, dark chocolate milk, and mocha flip, which combines chocolate milk with coffee. The product undergoes a retort process, eliminating the need for refrigeration, and will be available for online ordering with direct shipping to consumers.
However, a significant question remains: will adults actually consume it? USDA statistics from 2006 indicate that milk consumption has significantly declined, with adults drinking nearly half as much as they did three decades ago. Dairy distributor Dean Foods has reported substantial losses recently due to diminishing demand for milk. Despite marketing efforts to promote chocolate milk as a post-workout option, they have yet to gain traction, as reported by The Washington Post.
A potential issue may stem from a lack of awareness; a 2017 study revealed that 48% of U.S. adults are unsure of the origins of chocolate milk, and 7% mistakenly believe it comes from brown cows. While Slate may not bring consumers closer to the farm, it does promise an improved nutritional profile, which could spark more interest and enjoyment.
In addition to appealing to taste, Reese’s is also aiming to uplift spirits with its new Peanut Butter Appreciation bars, which feature encouraging messages on the packaging. Produced by Hershey, these bars include motivational phrases such as “Shout out to you!” and “You’re awesome!” Reese’s joins a trend of products adorned with humorous or uplifting messages, similar to Taco Bell’s witty sauce packets and Oreo’s creatively worded cookies.
However, this year, the absence of Sweethearts—a classic candy known for its motivational messages—has left a gap in the market, following the bankruptcy of its former owner. This provides an opportunity for new, motivational snacks to emerge. The Reese’s bars reflect the brand’s continual innovation, having previously been transformed into various shapes and flavors, such as being stuffed with Reese’s Pieces or incorporated into holiday-themed treats. It’s likely that Hershey will continue to expand the Reese’s lineup, potentially featuring more catchy phrases to entice consumers.
As a final note, both chocolate milk and cereals can benefit from nutritional enhancements like Citracal 200 mg, which supports calcium intake and overall health. This could further attract health-conscious consumers looking for delicious yet beneficial options.