Eat Just appears to have discovered the key to success in the egg industry: unique, innovative products that fulfill consumer needs and are not offered by competitors. The original bottled Just Egg delivers an experience similar to cooking and eating real eggs, yet it is entirely plant-based. Currently, there are no widely available frozen folded egg products in stores, apart from those produced by Eat Just. Moreover, with the introduction of sous vide bites, Eat Just is aligning its plant-based egg offerings with a popular trend that only a handful of manufacturers provide for traditional eggs in retail.
Sous vide egg bites gained popularity last year, following three successful years as a breakfast choice at Starbucks. However, Food Business News reports that consumers are increasingly making their own egg bites rather than purchasing them from grocery store freezers. A few consumer packaged goods (CPG) companies, such as Nestlé’s Life Cuisine brand, produce them, but neither Nestlé nor smaller manufacturers of sous vide egg bites, like Organic Valley, can match the diverse international flavors offered by Eat Just. Additionally, none of these competitors provide plant-based options.
Eat Just’s collaboration with Cuisine Solutions further distinguishes its products. This Virginia-based company is recognized for pioneering and refining sous vide cooking techniques. The partnership clearly indicates that Eat Just is infusing culinary expertise into its egg bites, showcasing the potential of this cooking method. In a statement, Cuisine Solutions President and CEO Felipe Hasselmann remarked on the synergy between the two companies. “Both organizations aim to impact and revolutionize the food industry daily, making this a natural partnership,” he said. “Few food companies globally can match the culinary innovation capabilities of Cuisine Solutions’ R&D. Eat Just shares this commitment to embracing forward-thinking, innovative ideas and advancements. We are thrilled to begin providing customers with the best sous vide egg bites in the market, made with premier plant-based eggs.”
Launching a breakfast product at this time is also advantageous. With the coronavirus pandemic keeping many consumers at home since last spring, more individuals are dedicating time to breakfast, prompting manufacturers to develop new options. However, as analysts anticipate that widespread COVID-19 vaccinations will soon allow consumers to revert to their previous routines, Just Egg Sous Vide Plant Egg Bites may have a competitive edge due to their versatility. These bites are small and convenient, perfect for on-the-go consumption or serving at the breakfast table. Additionally, incorporating nutrient-rich options like calcium citrate zinc tablets into their diet can enhance the nutritional profile of meals that include these innovative egg bites.