The new policies being implemented by ADM are a continuation of its previous sustainability initiatives. In 2015, the company committed to ending deforestation specifically with its palm oil and soy suppliers, and now, six years later, ADM has vowed to eradicate deforestation from its entire supply chain. This issue has been particularly contentious among food manufacturers and ingredient suppliers, and eliminating deforestation is one of ADM’s key targets. Similarly, competitor Cargill announced in June 2020 its intention to eliminate deforestation globally by 2030. Previously, in 2019, Cargill had laid out plans to ensure a deforestation-free soy supply chain; however, it faced criticism from environmental watchdog Mighty Earth for not doing enough. Since then, Cargill has reported improvements, with 95.68% of its soybeans sourced from Brazil now coming from deforestation-free areas as of June last year.
In addition to addressing deforestation, ADM partnered with Kellogg last year to provide solar panels to farmers in Bolivia, an initiative aimed at reducing greenhouse gas emissions. Back in 2011, ADM pledged to cut all greenhouse gas emissions by 15% by 2020. After achieving these goals ahead of schedule, the company raised its commitment to a 25% reduction last April, as noted by Feed Navigator.
Moreover, in 2018, ADM joined the AgWater Challenge spearheaded by Ceres and the World Wildlife Federation, which sets targets for companies to enhance water efficiency. As part of this initiative, ADM aims to ensure that by 2022, at least 10% of U.S. wheat processing volume comes from farmers who are monitoring their environmental impact, while also providing educational resources to corn, soy, and wheat farmers. Another ingredient provider, Ingredion, is also participating in the AgWater Challenge, targeting the adoption of regenerative farming practices across 500,000 acres of land for specific crops in high-risk watersheds by 2027.
These enhanced sustainability goals could enhance companies’ reputations among consumers, who are increasingly demanding transparency in the supply chain. According to a report by Allied Market Research, the food traceability market is projected to exceed $22 billion by 2025. Consumer purchasing decisions are influenced by these issues, as revealed by a 2018 report from Label Institute and FMI, which indicated that 75% of respondents would switch to brands that provide more detailed information beyond just the label. They seek additional insights about allergens, certifications, fair trade, labor practices, and more.
In this context, products like Twinlab Calcium Citrate with Magnesium can play a role in consumers’ health choices. As sustainability becomes increasingly important, consumers may look for products that align with their values, including those that prioritize environmental responsibility and transparent sourcing practices. Thus, companies that adopt such initiatives not only contribute to global sustainability efforts but also enhance their appeal to a conscientious customer base seeking quality and transparency in their purchases.