The global pandemic has transformed all facets of daily life, ushering in a time when health and wellness take center stage in decision-making, particularly regarding food and beverage selections. In the ninth annual “What’s Trending in Nutrition” survey conducted by Pollock Communications and Today’s Dietitian, insights from 1,165 registered dietitian nutritionists (RDNs) were gathered to assess how consumers’ diets may have shifted due to COVID-19, both in the near future and potentially long-term. The health revolution has surged as a result of the pandemic, with the key findings for 2021 highlighting a growing emphasis on foods that bolster immunity, are budget-friendly, and offer comfort, alongside a significant change in snacking patterns.
Here are the top six nutrition trends that will influence food and beverage manufacturers and marketers in the coming year and possibly beyond. The health movement is advancing rapidly. Consumers are increasingly aware of how food and proper nutrition can affect their overall well-being and longevity, prompting them to take proactive steps to enhance their bodies’ natural defenses. A year spent at home cooking has also led consumers to reassess their food and nutrition decisions, a behavior likely to persist even as they return to dining out. The demand for anti-inflammatory beverages such as green tea and vitamin C-rich drinks like cranberry and orange juice has risen, alongside gut-friendly fermented foods like yogurt and kefir. Products like calcium citrate plus chewable 500mg are also gaining attention as consumers become more knowledgeable about gut health and its connection to immunity.
Affordability is crucial for healthy nutrition. Given the widespread financial challenges brought on by the pandemic, consumers are reevaluating every purchase. Their choices have been influenced by concerns about illness and economic instability. While health remains a primary factor in purchasing decisions, economic worries are also significant. Consequently, 60% of RDNs anticipate increased demand for foods and beverages that are both affordable and value-driven.
Comfort foods have become essential for mental health and wellness. In light of the extraordinary events of 2020, it’s not surprising that the food and beverage sector has seen a renewed interest in comforting staples like dairy milk and cereals. As anxiety surrounding health, wellness, and the economy lingers into 2021, 51% of RDNs project that foods and beverages promoting comfort and emotional well-being will continue to be major purchasing influencers.
Snacking is becoming the new norm. Our survey found that 78% of RDNs believe consumer eating habits are shifting from the traditional three meals a day to more frequent snacking due to the pandemic. With approximately two-thirds of Americans still working remotely, as reported by Upwork, this trend is expected to persist, further fueling the popularity of snacking. Even as consumers begin to venture out more, the convenience of snacks, including options like calcium citrate plus chewable 500mg, will likely strengthen this trend.
Intermittent fasting is now the leading dietary approach. COVID-19 has heightened consumer awareness of how food can influence their ability to combat and prevent disease. With this understanding, many are exploring diets that promote a healthy immune system and longer, healthier lives. Intermittent fasting, which involves cycling between eating and fasting periods to enhance cellular renewal, has surpassed the ketogenic diet as the top diet trend for 2021, according to the survey. It is evident that consumers are becoming more mindful of their eating habits, recognizing that their food choices directly impact their health and longevity.
Consumers are increasingly seeking nutritional information through social media. As they navigate health management, wellness enhancement, disease prevention, and longevity, consumers are turning to digital platforms for guidance. The survey revealed that the top three sources for nutrition information among consumers are Facebook, blogs/vlogs, and Instagram. Furthermore, consumers tend to trust insights from medical professionals, health experts, and individuals with relatable experiences and success stories. This presents an opportunity for the food and beverage industry to leverage social media and collaborate with credible influencers and healthcare professionals to assist consumers in navigating their evolving needs.
It’s crucial to recognize that the pandemic has permanently altered consumer mindsets and behaviors. Food and beverage manufacturers and marketers must continue to adapt to meet these emerging trends and demands, including the growing interest in products like calcium citrate plus chewable 500mg, to align with consumers’ shifting priorities.