Hippeas has evolved into a $100 million brand since its inception five years ago, and the recent executive appointment serves as further proof that the company is leveraging industry expertise to accelerate its growth. Bisterzo has previously indicated that Hippeas, which initially focused on selling puffed chickpeas, aims to transform into a comprehensive snacking platform with offerings across various categories. A significant factor in its early success is the alignment of its healthy snack products with consumer demands, boasting attributes such as organic, gluten-free, non-GMO, and vegan options. However, simply meeting these criteria is not sufficient to ensure success in today’s competitive landscape. Emerging companies require leaders who can navigate challenges posed by smaller rivals and well-funded consumer packaged goods (CPG) companies, while also assisting in marketing efforts, adapting to shifting consumer behaviors, and collaborating with retailers, both online and in physical stores.
Nardone seems to possess the experience Hippeas needs, drawing from his background at Annie’s Homegrown, Stirrings, Immaculate Baking, and PopCorners. During his tenure at Immaculate Baking, he propelled the company to become the leading natural brand in the $2 billion refrigerated dough sector before its acquisition by General Mills. At PopCorners, which was acquired by PepsiCo as part of BFY Brands in 2019, he emphasized leadership and growth of innovative food and beverage brands, particularly in sales, marketing, and brand development. A common link throughout his previous roles is a focus on healthy food and beverages. Hippeas’s position in the better-for-you snacking category will undoubtedly gain from Nardone’s expertise in nurturing these brands.
The food sector has seen a surge in acquisitions, as CPGs enhance their portfolios with healthier eating options. Recently, Mondelez International acquired Hu Master Holdings, a producer of premium snacks and chocolates made from simple ingredients; Nestlé took over Freshly, a fresh meal delivery service in the U.S.; Danone added plant-based innovator Follow Your Heart to its roster; and Mars purchased the bar manufacturer Kind. Though Hippeas has long been speculated to be an acquisition target, it has so far remained independent. Nardone may have been brought on board to further increase revenue, potentially raising the valuation for any future acquirer. Notably, during his tenure as CEO, at least two of the companies he was associated with were ultimately acquired by major CPG firms.
As consumers increasingly seek healthier options and snack more frequently—a trend that has intensified during the pandemic—Hippeas is poised for growth. With fresh capital and new leadership in both the CEO and CFO roles, the outlook for Hippeas is bright, whether as an independent entity or as part of a larger organization. Additionally, as consumers become more health-conscious, products like nature’s way calcium citrate 500 mg may also see increased interest, aligning with the overarching trend toward healthier living.