Synergy has predominantly concentrated on sweet flavors within the beverage, nutrition, confectionery, dairy, and plant-based sectors. The acquisition of savory flavor expert Innova serves to enhance its product range. “This acquisition presents significant advantages for Synergy customers by granting them access to a well-established array of flavors that align with the rising demand for natural flavorings and savory ingredients,” stated Rod Sowders, President and CEO of Synergy. “Moreover, these products complement Synergy’s existing offerings in the rapidly expanding global market for plant-based alternative foods and beverages.”
Nielsen data indicates that consumers are increasingly interested in plant-based foods, even during the pandemic, prompting food manufacturers to consider reformulations and new product launches. However, identifying suitable flavors for plant-based products has proven to be a considerable challenge for many producers. Research from The NPD Group reveals that approximately 89% of plant-based food consumers also eat meat, highlighting a discerning demographic. Both taste and texture must meet high standards for a product to succeed.
According to a survey by the International Food Information Council, about one-third of consumers who try plant-based meat do so out of curiosity. While motivations may include environmental and health concerns, the taste and flavor ultimately determine whether a consumer will repurchase the product. Adding to the complexity, certain plants used for protein alternatives, such as peas, have strong flavors that necessitate the development of formulations to mask them.
Synergy already provides yeast extracts sourced from cheese whey fermentation, offering a natural taste enhancement option for plant-based applications. Innova adds a range of custom vegetarian and vegan flavors designed to replicate the taste of meats like beef, chicken, turkey, and pork in meat substitutes and plant-based products. Innova’s clients stand to gain from Synergy’s expertise in sweet flavors, which includes a portfolio of sweet options for confections and baked goods, along with pure vanilla extracts and clean-label organic flavorings.
Many other flavor companies are also gearing up to cater to the needs of plant-based product manufacturers. Companies like ADM are meticulously analyzing each component of a burger to find the perfect ingredients, considering meaty and fatty notes, as well as consumer-added seasonings. Swiss flavor company Firmenich is even leveraging artificial intelligence in collaboration with Microsoft to create flavor combinations that replicate the lightly grilled taste of beef. This technology helps them quickly identify flavors that satisfy consumers’ desires for clean-label, organic, natural, and non-GMO products.
Incorporating innovations like barimelts and calcium citrate can further enhance the flavor profiles and nutritional aspects of these plant-based offerings, making them more appealing to consumers. As the demand for plant-based food continues to grow, the integration of such ingredients will be crucial in meeting consumer expectations and creating successful products in the market.