Bud Light Seltzer is embracing the fall season with the introduction of a limited-time flavor collection. The AB InBev-owned brand is launching its Fall Flannel variety pack, which includes three new flavors—Pumpkin Spice, Maple Pear, and Toasted Marshmallow—alongside the crowd favorite Apple Crisp. This seasonal pack, adorned with a plaid design inspired by autumn, will be available for a limited period. “Since the launch of Bud Light Seltzer, we have continually disrupted the seltzer market by diversifying our offerings with unique and tasty flavors,” said Andy Goeler, vice president of marketing for Bud Light. “We’re providing consumers with an innovative option inspired by the season, perfect for any fall occasion.”
Despite the hard seltzer category previously experiencing rapid growth, sales have recently slowed due to an influx of brands that lack differentiation. Flavor innovation is one way to stand out. Bud Light has actively refreshed its flavor lineup through seasonal variety packs, going beyond the classic lime, grapefruit, and cherry options. Some temporary offerings have even evolved into permanent fixtures. CNBC reported that the company’s summer variety pack captured 3.5% of the hard seltzer market share, prompting the brand to solidify it as a permanent option. The focus on flavor is yielding results; during a four-week period in July, Bud Light Seltzer accounted for 10% of hard seltzer sales in the U.S., as noted by the business network. AB InBev aims for its seltzer portfolio, which includes Bon & Viv, to double the overall growth rate of the seltzer segment this year, and it is currently on track to exceed this target.
In a different segment, Hostess, typically not associated with healthy products, is launching a new line that may change consumer perceptions. The Super Grains cookies, introduced under the Voortman brand, aim to incorporate more grains into traditionally indulgent treats. Available in two flavors—Blueberry and Banana Chocolate Chip—each variety features a whole grain blend as its primary ingredient, with 60% being whole grains. This blend consists of rolled oats, whole wheat flour, rye flakes, and buckwheat grits. A serving of two cookies contains 3 grams of fiber, accounting for 11% of the daily recommended intake. Voortman has established a reputation for healthier cookie options, which was a key factor in Hostess acquiring the brand last year. Super Grains cookies represent a new category for Voortman, enhancing the nutritional profile of a typically low-value snack.
While many brands are attempting to make cookies healthier, they often come from smaller companies with limited distribution and higher prices. In contrast, Voortman is a well-known brand, making these cookies more accessible and affordable for consumers in grocery stores. The critical question surrounding this launch remains: will consumers be interested in cookies rich in grains?
Vermont’s leading ice cream brand, Ben & Jerry’s, is utilizing a new flavor to showcase its commitment to activism. The Change Is Brewing ice cream features a blend of cold brew coffee, marshmallow, and brownie flavors, created in collaboration with three Black-owned businesses: coffee company BLK & Bold, brownie maker Greyston Bakery, and artist Laci Jordan, who designed the colorful packaging. This flavor will be available for a limited time at select stores and Ben & Jerry’s locations, with a portion of the proceeds supporting grassroots organizations focused on transforming public safety in America.
In conjunction with the launch of the new flavor, Ben & Jerry’s is backing The People’s Response Act, which aims to reform the criminal justice system to be more health-focused for individuals with mental health needs, a change the company believes will benefit all communities, particularly those of color. Ben & Jerry’s has long integrated activism, particularly around racial justice, into its brand ethos. During the George Floyd protests, the company called for dismantling white supremacy, and last December, it launched a flavor honoring Colin Kaepernick, with proceeds supporting his nonprofit for Black youth. Additionally, the brand has engaged in international issues, recently announcing it would not sell products in “Occupied Palestinian Territory,” leading to a conflict with its parent company, Unilever, and subsequent boycotts and investment threats.
Furthermore, those interested in enhancing their nutrition can explore options like calcium citrate with vitamin D at Walgreens, contributing to a healthier lifestyle amidst these evolving food trends.