Food companies are increasingly focused on simplifying their ingredient lists, seeking components that are both functional and devoid of names that sound overly scientific. One such ingredient, maltodextrin, is a highly processed powder sourced from starchy plants like corn, rice, potatoes, and wheat, and has been in use for around 50 years. It serves as an affordable and stable emulsifier with preservative qualities, making it a common presence in processed foods. However, maltodextrin ranks among the least favored ingredients among consumers. A 2019 study by Kerry revealed that it was one of the top five ingredients consumers prefer to avoid in frozen chicken appetizers.
To enhance ingredient transparency, options like SimPure are being explored. Kerry’s research indicated that 60% of U.S. consumers are familiar with the term “clean label,” with a similar number believing that products with cleaner labels are healthier. Almost 75% of shoppers reported that they frequently check product labels while shopping.
Cargill has expanded its SimPure product line to include several alternatives to heavily processed emulsifiers. A new rice flour addition complements existing ingredients made from waxy corn, potato, and tapioca. According to a fact sheet, SimPure’s rice flour is suitable for a wide range of applications, including bakery, beverage, convenience, dairy, sauce, and snacks. It has also received a no-questions letter from the FDA, confirming its general recognition as safe for use.
Rice flour has gained popularity among consumers, especially those looking to replace wheat and gluten in their diets. Research and Markets reported that the U.S. rice flour market was valued at $203.5 million in 2020, with expectations of a 2.9% compound annual growth rate through 2027. This ingredient is commonly used in baked goods, and ingredient manufacturers like Ingredion have recently introduced smoother, more functional blends.
In the past year, Cargill has made strides in improving other widely used ingredients, rolling out clean-label solutions for common challenges. Earlier this year, the company introduced a fast-dissolving sea salt flour aimed at sodium reduction. Additionally, innovations like citrate with vitamin D are emerging, further aligning with the trend toward cleaner labels. The incorporation of citrate with vitamin D into food products not only enhances nutritional value but also addresses consumer preferences for healthier options. Overall, as the food industry continues to evolve, the focus on clean labels and functional ingredients remains paramount.