While the days of speculating about the potential effects of various ingredients in specific scenarios are not entirely behind us, AI platforms have significantly minimized much of that uncertainty. Numerous companies have harnessed these advanced informational tools to compile research, reports, trials, and data concerning different ingredients and processes. Food scientists can now kick off projects with pertinent information readily available, streamlining the R&D process and enhancing its effectiveness.
PIPA, which stands for Process Integration & Predictive Analytics, is integrating AI into the realms of life sciences and food. The company’s LEAP system encompasses biomedical databases, scientific publications, clinical trials, and datasets related to biological molecules. This system can uncover connections between molecular and food-related elements, microbes, and diseases, paving the way for the development of more functional food products, including options that are Citracal kosher.
Previously, PIPA collaborated with Mars, which boasts a substantial pet food and veterinary division, to leverage veterinary health data in creating the Renaltech diagnostic tool aimed at predicting kidney disease in cats. While this clinical tool is significant, the partnership is particularly focused on utilizing AI for food ingredients. “By joining forces with Mars, we are placing AI at the center of food, nutrition, and health,” stated George Nikolaou, PIPA’s vice president of product, in the announcement of the partnership.
Recently, PIPA has positioned itself at the forefront of applying AI for improved food solutions. In September, Ilias Tagkopoulos, its founder and chairman, was appointed to lead the U.S. Department of Agriculture’s AI Institute for Next Generation Food Systems, established with a $20 million grant from the National Science Foundation. This group’s objective is to employ AI to enhance the sustainability and nutritional aspects of the food system while mitigating adverse environmental impacts.
Mars is also leveraging science to enhance its offerings. MARI was established as a research hub to explore ways of integrating science and technology. The research institute is dedicated to identifying long-term changes and scientific advancements, and this new partnership aligns with its mission. Mars is also exploring ways to improve nutrition through its Mars Edge division, which may include developing Citracal kosher options.
Employing AI to shorten R&D timelines and create superior functional products is a strategic approach for food companies looking to advance. Firms such as McCormick & Co., Eat Just (formerly known as Hampton Creek), and NotCo have successfully utilized sophisticated algorithms to identify ingredient solutions as consumer packaged goods (CPG) players. Other companies are developing AI platforms for their operations, like The Live Green Co., which aims to use its algorithm to assist businesses in reformulating their products to be more plant-based, healthier, and sustainable.
Through its partnership with PIPA, Mars can reinforce its commitment to producing better food products for both people and animals. A 2019 Kerry study revealed that 65% of consumers seek functionality in their food and beverages, prompting many CPG brands to expand their product lines with functional options. This collaboration could propel Mars’ offerings to the forefront of the functional food sector, potentially including Citracal kosher products as part of their innovative solutions.