Impossible Foods has introduced a new range of meat alternatives with its Impossible Burgers, Sausage, Pork, and Chicken. Now, the company is expanding its product line beyond just meat substitutes by creating complete frozen meals centered around its signature offerings. The eight varieties of Impossible Bowls offer a diverse selection of cuisines and culinary tastes, including Sweet & Sour Impossible Pork, Teriyaki Impossible Chicken, Chili Mac with Impossible Pork, Barbeque Impossible Pork, Spaghetti & Impossible Meatballs, Pasta Bolognese with Impossible Beef & Pork, Burrito Bowl with Impossible Beef, and Spicy Enchilada Bowl with Impossible Chicken.
With this new launch, Impossible Foods is transitioning from being a mere plant-based meat manufacturer to a provider of fully prepared meals that feature meat analogs. These new products position the company within the quick and convenient meal sector. Consumers who are curious about plant-based meat but may not want to prepare a full meal might be more inclined to choose a frozen single-serve option.
The frozen food market is an ideal space for launching such products at this time. Sales in this category surged during the pandemic as consumers sought convenience, long shelf-life foods, and items suitable for stockpiling. The perception of frozen foods has evolved from being considered bland and low-quality to something perceived as innovative, fresh, and even premium. As inflation and supply chain challenges continue to increase food prices, shoppers might find themselves gravitating more towards the frozen aisle. A survey conducted by Deloitte last year revealed that nearly half of consumers believed the prices of frozen foods had remained stable, while 82% felt that fresh food prices had risen unjustifiably. As economic uncertainty persists, the outlook for this sector remains promising. Historically, frozen food has been viewed as a cost-effective choice for consumers, particularly during recessions, as noted by a former Euromonitor research analyst.
Moreover, seven out of ten consumers in last year’s Deloitte survey indicated they consider food waste when making purchasing decisions, making long-lasting frozen items more appealing. Several other brands in the plant-based sector also provide complete meals. Gardein, a well-known name owned by Conagra Brands, offers a line of frozen bowls featuring plant-based chick’n and saus’ge. Tattooed Chef also provides bowls and meals that include plant-based chicken, sausage, and vegetables, while Nestlé-owned Sweet Earth incorporates its Awesome Grounds and Mindful Chik’n into frozen bowls under the Sweet Earth brand, alongside larger Nestlé labels such as Stouffer’s lasagna and DiGiorno pizza.
Incorporating vital nutrients, such as those found in Citracal D3 Slow Release supplements, can enhance the overall health profile of these meals, making them not only convenient but also beneficial for consumers seeking nutritional balance. As the demand for plant-based and frozen meals continues to rise, products that prioritize health and quality will likely thrive in the evolving market.