Rap icon and entrepreneur Snoop Dogg claims his latest food venture is “the best tasting cereal in the game.” This week, the rapper took to social media to announce the upcoming launch of Snoop Loopz cereal. Although Snoop Dogg provided limited information about the product, the packaging images resemble Kellogg’s Froot Loops and boast that it is gluten-free, enriched with vitamin D, whole grains, and fiber. In an Instagram post, Snoop Dogg referred to the cereal, which currently lacks a launch date, as “Berry delicious Fo Shizzle!” Additionally, Snoop Loopz claims to contain “More Marshmallows,” prompting a perplexed response online. Musician Jack White took to Instagram to question the meaning behind this phrase, asking, “More than what? If this is indeed a new cereal, it can’t have more marshmallows than ‘before.’” Snoop Loopz is the latest product from Broadus Foods, a partnership between Snoop Dogg and fellow rapper Master P, named after Snoop himself, whose real name is Calvin Broadus. According to their website, Broadus Foods aims to support charities like A Door Of Hope, which work to feed those experiencing homelessness. The brand also emphasizes that Snoop Loopz promotes greater diversity in the breakfast foods sector. Other offerings from Broadus Foods include Momma Snoop’s pancake mixes, maple syrup, grits, and oatmeal. While many celebrities occasionally dip into the food industry, Snoop Dogg has prioritized it. In 2020, he launched Indoggo gin in collaboration with the celebrity spirits brand Trusted Spirits, featuring seven premium botanicals. He also partnered with Treasury Wine Estates’ 19 Crimes to produce a line of wines. Moreover, he co-hosts a cooking competition show alongside his best friend Martha Stewart, which has aired three seasons on VH1. With Snoop Dogg’s star power, he could bring a recognizable name and a fresh perspective to the cereal market, which is predominantly led by major CPGs such as Kellogg, General Mills, and Post. The cereal category has transformed in recent years as it gains traction as a popular snack option.
In another culinary development, Miller High Life is celebrating the dive bar scene with a unique ice cream offering. The Molson Coors-owned brand is marking the 100th anniversary of the ice cream bar by collaborating with Tipsy Scoop to create an indulgent treat that captures the essence of a classic dive bar. Each Ice Cream Dive Bar is infused with High Life, features a peanut swirl reminiscent of the iconic dive bar snack, and has a hint of tobacco smoke flavor, evoking that “unforgettable dive bar scent.” Additionally, gooey caramel swirl reflects the sticky floors often found in these venues, while carbonated candy adds the signature bubbles of the “Champagne of Beers” in every bite. The ice cream is coated in dark chocolate to mirror the ambiance of dark wood and dim lighting. Available online, a six-pack costs $36. “We loved adding our unique twist to this classic treat,” said Bob Vydra, media manager at Molson Coors, in an email. “These Ice Cream Dive Bars are a great reason to enjoy Miller High Life, whether in ice cream form or as the Champagne of Beers.” This frozen offering comes on the heels of a successful period for the nearly 120-year-old brand, which reported record sales in June, according to its CEO. The Miller High Life dive bar is not the only instance of a CPG venturing into the frozen treats market; Kraft Heinz has introduced Kraft Macaroni & Cheese ice cream and Grey Poupon ice cream, while McCormick & Co. has explored similar flavors with its French’s mustard. Even Ace Hardware joined the trend earlier this summer by launching ice cream pints inspired by Benjamin Moore paint cans to celebrate National Ice Cream Day.
In a separate trend, a new partnership is capitalizing on a viral TikTok sensation. Sauce maker Dave’s Gourmet is producing a commercial version of TikTok influencer Chef Pii’s Pink Sauce. This vibrant pink condiment, which Pii—identified in some media as Carly Pii—has used on chicken fingers, tacos, pasta, and vegetables, gained immense popularity online. Videos showcasing Pii covering various food items with the sauce attracted hundreds of thousands of viewers. However, Pii’s social media posts provided little insight into the sauce’s flavor, and its ingredient list remained somewhat of a mystery, although one post mentioned it includes dragon fruit, sunflower seed oil, garlic, honey, and chili. The curiosity surrounding the sauce led some followers to purchase it when Pii began selling it online, despite it lacking proper food manufacturing protocols, quality-controlled ingredients, or standardized packaging. The Nutrition Facts panel was filled with errors, and when the sauce started shipping, it literally exploded, leading to a shift in online discussions from curiosity to warnings against buying the condiment. Recognizing an opportunity, Dave’s Gourmet, with over three decades in the condiment industry, stepped in, stating that Pii’s “lack of commercial food production knowledge led to significant obstacles,” resulting in a pause in her production as many customers awaited their orders. Company President David Neuman announced that within a week, they were able to reformulate Pink Sauce to match the original color and flavor profile while simplifying the recipe to be dairy-free and free from artificial colors or flavors. This new Pink Sauce is a shelf-stable version of what Pii originally made at home, and it will soon be available in restaurants and stores. TikTok’s short videos can significantly influence consumer food and beverage choices, with the platform boasting over 1 billion users globally as of September. In the U.S. alone, estimates suggest there are over 138 million users, with food and recipe videos—such as last year’s viral baked feta pasta and this summer’s cloud bread—capturing considerable attention. Pii’s Pink Sauce possesses many qualities that could attract viral interest on the platform, including its unconventional appearance, Pii’s enthusiastic endorsements, and its mysterious flavor profile. When Dave’s Gourmet’s version hits shelves and menus, consumers will finally discover its taste. Until then, imaginations will run wild with visions of pink.