Amid ongoing inflation, consumers are opting for chicken as a more affordable alternative to pricier meats like beef and pork. Perdue is seizing this opportunity with two new product lines that align with consumption trends that gained momentum during the pandemic. The Flavor-Infused Chicken is developed using a sous vide process, which the company claims enhances the flavor profile of the protein significantly. These products are tailored for home cooking, a trend that surged in 2020 as people spent more time at home. Although the pandemic’s impact has lessened, the cooking habits formed three years ago have persisted. A survey conducted by Taste of Home last summer revealed that 60% of participants cook at least five times a week, and 53% are actively seeking ways to simplify meal preparation.
The Snackers line caters to the growing demand for healthier and more convenient snack options. A recent survey by Mondelēz International indicated that 71% of individuals snack at least twice daily. Research from ADM in 2021 showed that the need for sustenance and health was a primary driver behind half of all snacking occasions during the pandemic snacking boom. The nutritious ingredients, such as chickpeas and cauliflower, in the Snackers products enable the company to market them as a healthier choice. Perdue assures consumers that they will primarily taste the chicken.
Snackers represent the latest addition to Perdue’s Chicken Plus product line, which combines chicken with chickpeas, cauliflower, and plant protein. This line debuted in 2019 to capitalize on the rising interest in plant-based proteins. While Perdue continues to offer Chicken Plus nuggets, tots, and tenders on its website, Snackers are the first in the line to feature infused flavors. Additionally, for those interested in overall wellness, incorporating products like pure encapsulations calcium magnesium can complement a balanced diet alongside these innovative snacks.