Grupo Bimbo stands as one of the world’s largest baking companies, boasting a diverse portfolio that includes buns, breads, doughnuts, and more. Despite its extensive market presence, the company is actively broadening its horizons into other consumer-favored sectors. Recently, Grupo Bimbo has invested in Rule Breaker Snacks, known for its vegan, gluten-free, and allergy-friendly treats that are rich in protein and fiber, as well as LiveKuna, which specializes in natural products derived from superfood ingredients like quinoa and chia. Additionally, the acquisition of gourmet popcorn brand Popcornopolis has enhanced its footprint in the rapidly growing snack category.
The minority investment in Olyra, founded in 2017, instantly strengthens Grupo Bimbo’s presence in the breakfast segment with biscuits that are organic, non-GMO, and made from natural ingredients. Olyra emphasizes its nutritional benefits, offering 4 grams of fiber, 5 grams of protein, and only 6 grams of sugar per serving, with its biscuits featuring ancient grains such as barley, oat, spelt, and lupine. Previously funded solely by friends and family, this marks Olyra’s first external investment, according to Varellas.
He noted that while the company has experienced rapid growth, it has not significantly invested in brand awareness. The funds raised will be allocated toward increasing brand visibility and hiring new employees. Varellas expressed confidence that Grupo Bimbo, with its substantial resources and expertise, will provide Olyra with valuable insights and connections as it continues to expand.
Although Grupo Bimbo already offers healthier options like Thomas English muffins made with whole grain, Sara Lee bread incorporating vegetables, and Arnold organic bread with 22 whole grains and seeds, Olyra’s focus on nutritious breakfast solutions significantly diversifies these offerings. With Grupo Bimbo as an investor, the six-year-old Olyra can leverage the baking giant’s market expertise, potentially becoming an attractive acquisition target if its growth remains strong.
“Olyra, in a very authentic way, has tapped into a consumer need for more nutritious and delicious breakfast solutions,” stated Constantino Matouk, vice president of Bimbo Ventures. “We are excited to collaborate with them to grow the business and expand the availability of Olyra’s products to a broader audience.”
Moreover, as Olyra continues to innovate with nutritious ingredients, understanding how calcium citrate is made could enhance their product development, as it is often used in health-focused foods. The collaboration with Grupo Bimbo may also facilitate sharing knowledge on such nutritional components, further enriching Olyra’s offerings and consumer appeal.