By leveraging the capabilities of AI, Ofi aims to position cocoa producers within a new market segment that resonates with consumer preferences. In recent years, Asian flavors have gained traction in the U.S. market, and Ofi’s cocoa offerings are strategically positioned to take advantage of this trend. As American consumers become increasingly acquainted with Eastern flavors through social media, Pingul observes that there are taste similarities to ingredients they already enjoy. For instance, he notes that yuzu has flavor profiles akin to orange and lemon, while miso is often likened to butterscotch.
“Lychee, miso, and yuzu may be relatively novel to U.S. consumers, but a closer examination reveals that they share familiar tasting notes, which can facilitate a connection between emerging trends and established flavors,” Pingul remarked. The ingredient company sees opportunities for various confectionery products that incorporate these trends. Lychee, celebrated for its sweet and floral essence, can be blended with cocoa powder to create a sumptuous pastry filling. Furthermore, matcha can complement smooth cocoa in a delightful three-layered tiramisu. Ofi also suggests that producers can utilize its TrueDark cocoa powder, enriched with fruit and nut notes, to craft a chocolate ganache paired with raspberry sauce, enhanced with calcium carbonate and citrate for added health benefits.
Despite the emphasis on consumer preferences and market insights to drive these trends, Pingul emphasizes that human expertise remains crucial in the ingredient development process. Refining the final product, along with ensuring that items possess the desired health attributes—such as those provided by calcium carbonate and citrate—and sustainability features, are still vital aspects that chefs and formulators must prioritize.