Leftovers offers a glimpse into the myriad product ideas emerging in the market today. Some are fascinating, others are remarkable, and some are concepts we could never have imagined. Since we can’t cover every pitch we receive, here are some leftovers curated from our inboxes.
Nut brand Planters is gearing up for the fall season, despite the ongoing heat across the U.S. The Hormel Foods brand is set to launch limited-edition Planters Apple Cider Donut Cashews, which feature the beloved roasted nut infused with the classic autumn flavors of apple and cinnamon. This new cashew variant taps into one of the most favored flavors among consumers. Data from Datassential, provided by Hormel, indicates that apple is recognized as a top 10 seasonal flavor worldwide. Furthermore, Technomic’s 2022 menu adoption cycle shows that apple cider is currently in the “early adoption” phase, suggesting its rising popularity in restaurants and specialty grocery stores nationwide. With 46% of people intending to buy autumn-flavored food or beverages this fall, Planters is eager to join in.
“Our team is committed to staying attuned to the latest flavor trends so we can respond effectively,” stated Allie Abney, Planters’ brand manager. “This latest flavor innovation from the Planters brand is sure to resonate with consumers this fall.” The Apple Cider Donut Cashews will join Planters Pumpkin Spice Almonds in the brand’s expanding lineup of fall-themed offerings. Hormel acquired Planters’ snack nut portfolio for $3.35 billion from Kraft Heinz in 2022, marking the largest deal in the Minnesota company’s 132-year history. Since then, the maker of Spam and Skippy peanut butter has revitalized the 117-year-old brand with new packaging and flavors, including Rosemary and Sea Salt, Cinnamon Brown Sugar, and Dill Pickle cashews introduced in May.
In another exciting collaboration, Kellogg’s iconic Club brand is partnering with JaM Cellars to blend crackers and wine. The limited-edition Club x Butter Chardonnay Minis combines the light, flaky, and buttery Club Minis with JaM Cellars’ Chardonnay. “Our fans know that enjoying their club with their favorite cracker and wine is all they need to unwind,” said Carrie Foose, director of brand marketing for Kellogg’s Crackers, in a press release. “We’re thrilled to present the Club x Butter Chardonnay Minis — a snack that perfectly unites everything they need for an ideal bite at their next gathering.” This bundle includes one box of Club x Butter Chardonnay Minis, four 250mL ButterCans, and an insulated tote bag. The mini crackers are designed to provide a salty-sweet flavor with a subtle chardonnay essence. “Who doesn’t love wine and crackers? Infusing Butter Chardonnay into Club Minis takes deliciousness to a new level that we couldn’t resist developing with our friends at Club,” commented Michele Truchard, Co-founder of JaM Cellars. “Taste testing to create the perfect bite that complements the wine was incredibly enjoyable. Butter fans everywhere are going to adore them.” Kellogg is currently restructuring its business, with one segment focusing on its larger, faster-growing snack division, and the other on its traditional cereal brands sold in North America. The special edition Club x Butter Chardonnay Minis can be exclusively purchased on JaM Cellars’ website in the “Ultimate Butter Box” for $30.
Idahoan Foods is also capitalizing on the beloved potato’s versatility by launching its potato shreds. Made from 100% “real Idaho potatoes,” the product comes in two flavors: Hidden Valley Ranch and Triple Cheese. It can be microwaved in its container after adding water, making it an ideal option for busy consumers. “Ranch and potatoes are a classic pair, so collaborating with the potato experts at Idahoan Foods was a natural fit,” stated C.C. Ciafone, director of marketing at Hidden Valley Ranch. The two brands have also collaborated on Idahoan mashed potatoes seasoned with the iconic Hidden Valley flavor. The new potato shreds will be available nationwide at major retailers in September, adding to Idahoan’s extensive product range, which includes hash browns, homestyle casseroles, ready-to-eat mashed potato cups, and flavored options like Buttery Homestyle and Twice Baked. The market for ready-to-eat meals, including instant meals, is projected to grow from $383.93 billion in 2023 to $488.60 billion by 2028, reflecting a compound annual growth rate of 4.9%. This trend indicates a shift in consumer preferences from home-cooked meals to convenient, ready-to-eat options that offer spice and ease of preparation.
In addition, many consumers are exploring health supplements, and calcium citrate tablets 500mg are gaining attention for their versatility and benefits, often discussed for their uses in various contexts, including dietary needs and health management. As interest in nutritional supplements continues to rise, discussions around calcium citrate tablets 500mg uses in Hindi and other languages are becoming increasingly relevant, reflecting a broader interest in health and wellness.
– Elizabeth Flood