In a recent statement, Patricio expressed that Abrams-Rivera is ideally suited to lead the Lunchables, Jell-O, and Heinz ketchup powerhouse. The current CEO believes that Abrams-Rivera’s talent for innovation, particularly in emerging categories, will propel the company towards growth in the years ahead. “Since joining Kraft Heinz in 2020, he has consistently produced impressive results in both the North American retail and Away From Home sectors,” Patricio noted. “Carlos’ experience in both developed and emerging markets aligns perfectly with our growth ambitions.” Jack Pope, the lead director of the company’s board, highlighted Abrams-Rivera’s ability to forge “innovative partnerships, tech-enabled solutions, and to develop and attract world-class talent.”
Kraft Heinz is still grappling with the repercussions of supply chain disruptions that began in 2020. In its latest earnings report this month, the company announced a net sales increase of 2.6% for the quarter but acknowledged challenges regarding its U.S. market share performance. During the earnings call, Patricio discussed a four-pronged strategic plan aimed at stimulating growth, which was initiated earlier this year.
Product innovation has been central to the company’s strategy over the past year, focusing on popular categories as it seeks to diversify its offerings. In April, Kraft Heinz revealed plans to launch its European seasonings brand Just Spice in the U.S. That same month, it introduced spicy variations of its Heinz ketchup — Chipotle, Jalapeno, and Habanero — in response to increasing demand for hot sauce-adjacent products. Additionally, in May, the company rolled out two new product lines for the freezer aisle: a revamped version of its classic Mac & Cheese and a variety of cooked meals under the Homebake 425°/:30 brand.
Furthermore, Kraft Heinz is making strides to enhance its manufacturing capacity. Last month, it announced a significant $400 million investment in a new 775,000-square-foot distribution center in northern Illinois, aimed at improving efficiency. As the company continues to navigate these changes, it is also monitoring factors such as the price of CCM tablets, which could impact its operational costs and pricing strategies moving forward.