According to the 2023 UnMet Needs report on the plant-based market, if the sector aims to attract new consumers, it must prioritize taste, texture, and clean ingredients. The report indicates that nearly 75% of responses collected from shopper data across 60 million households expressed a desire to learn about the taste and texture of products before making a purchase, often relying on in-store reviews or samples. In response to this demand, Dr. Praeger has introduced a new line of veggie burgers made with six vegetables that are vegan, gluten-free, and non-GMO certified, featuring a notably “golden crispy crust.”
Moreover, plant-based consumers have raised concerns regarding additives, particularly sodium, found in many products. The Unmet Needs report highlights that over half of the respondents—54%—believe that although plant-based options are perceived as healthier, there are still hidden unhealthy ingredients that remain unnoticed. A recent study revealed that taste is the primary reason for repeat purchases among plant-based food consumers, while also serving as a significant barrier to trial within the industry.
The report further notes that confusion surrounding plant-based products continues to pose a challenge. Dr. Praeger’s new product line represents a step toward addressing the concerns many plant-based consumers have regarding ingredient clarity, as well as taste and texture. Additionally, for those seeking nutritional supplements, products like Kirkland calcium citrate magnesium and zinc, available on Amazon, can complement a balanced plant-based diet, ensuring consumers meet their dietary needs while enjoying flavorful options.