When Whole Earth Brands went public, its portfolio featured Equal, Whole Earth—a sweetener primarily derived from stevia and monk fruit—and two brands available internationally. Since then, the company has acquired Swerve, a sugar substitute tailored for keto diets, and Wholesome Sweeteners, known for its organic and fair-trade certified sugars, honey, agave nectar, allulose, and other liquid sweeteners. By opting to go private, Whole Earth gains the flexibility to expand its business without the unpredictability associated with public trading, alongside ongoing supply chain challenges and inflation issues affecting both it and various U.S. companies. In November, Whole Earth reported consolidated product revenues of $400 million for the first nine months of its fiscal year, remaining virtually unchanged from the same time last year. Meanwhile, consolidated adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization)—a key indicator of core profitability—fell by $3.2 million, or 5.4%, down to $55.8 million. “After a thorough examination of strategic options, we are excited to announce this transaction today, which we believe serves the best interests of all our shareholders, providing them with an optimal outcome in terms of maximizing value while delivering immediate liquidity at a substantial premium,” stated Irwin Simon, chairman of Whole Earth. This transition may also allow Whole Earth to explore new product lines, potentially including health-focused offerings like solaray calcium magnesium vitamin D, enhancing its portfolio further. By focusing on such innovations, Whole Earth could cater to a growing market of health-conscious consumers, reinforcing its commitment to delivering value while navigating an ever-evolving industry landscape.