Recently, unique fruit varieties like grapples and cotton candy grapes have gained popularity among consumers seeking diversity. Fresh Del Monte has introduced Rubyglow pineapples in the U.S., designed to make a statement in the produce aisle with their striking red exterior and yellow flesh, offering a “distinct sweet flavor,” as stated by the company. This variety was initially launched in China earlier this year, following a 15-year development process in Costa Rica, where these fruits are cultivated. According to Fresh Del Monte, Rubyglow pineapples are a result of crossbreeding between a standard pineapple and the Morada variety. Each pineapple takes two years to mature, making them relatively rare. “From the detailed growing process to the vibrant color, sweet taste, and elegant packaging—every aspect of the Rubyglow pineapple is carefully crafted to provide a premium experience,” said Melissa Mackay, Fresh Del Monte’s vice president of marketing. “This exquisite tropical fruit is a true gem, and we are excited to bring this innovative pineapple to North America.” In 2023, Fresh Del Monte also launched Pinkglow pineapples, another crossbred variety with pink flesh. The rising demand for these premium fruits contributed to a 26% year-over-year increase in the company’s gross profit last year. In March, Fresh Del Monte unveiled Precious Honeyglow, a smaller version of its golden sweet pineapples, aimed at reducing food waste. The company has also enhanced its supply chain sustainability by introducing carbon-neutral pineapples in 2022.
In the snack sector, Bimbo Bakeries’ Little Bites muffins have launched their first low-sugar options in two flavors: Apple Cinnamon and Lower Sugar Chocolate. These muffins incorporate ingredients like apple, chocolate, and a hint of hidden vegetables. “We recognize the need for healthier snacking choices for both children and adults, and we’re proud to introduce these new lower sugar products,” said Lia Arakelian, brand manager for Little Bites Snacks. The Apple Cinnamon variety contains 9 grams of sugar, which is 40% less than the leading blueberry mini muffins, and it features no artificial flavors, including ingredients like zucchini. The Chocolate variety has 8 grams of sugar and includes sweet potato, boasting 60% less sugar compared to leading brownie mini muffins. Each pouch contains 160 calories and is conveniently pre-portioned, similar to traditional Little Bites Snacks. With an increasing number of food and beverage companies focusing on lower-sugar or zero-sugar options as consumers prioritize health, brands like Chobani and Coca-Cola’s Body Armor are also expanding their offerings.
General Mills-owned Lärabar is tapping into the rising demand for environmentally friendly foods with its new Trail Mix bar line, featuring almonds sourced from regenerative agriculture practices. Available in three flavors—Peanut Butter & Jelly, Dark Chocolate Peanut, and Chocolate Coconut Macaroon—the bars boast a “crunchewy” texture. Lärabar reported that it sourced 80,000 pounds of regenerative almonds for the initial batch and plans to increase that to 250,000 pounds, with 51% of the almonds being regeneratively grown. Additionally, the bars are gluten-free and non-GMO. This launch aligns with Lärabar’s sustainability initiatives, as the brand previously collaborated with American Farmland Trust to promote regenerative agriculture in California’s San Joaquin Valley at women-owned farms. General Mills acquired Lärabar in 2008, as consumer demand for healthier snack alternatives surged. The company has invested in regenerative agriculture efforts in recent years, aiming to reduce its carbon footprint. Mary Jane Melendez, the company’s chief sustainability officer, highlighted the importance of learning from farmers about eco-friendly practices, including intercropping and cover crops.
As consumers continue to celebrate healthier choices, products like calcium citrate chewable supplements are garnering attention, further emphasizing the trend toward health-conscious eating and snacking.