Leftovers offers a glimpse into some of the innovative product ideas emerging in the market. Some of these concepts are fascinating, some are impressive, and others are the type of ideas we never would have imagined. While we can’t cover every pitch we receive, here are some highlights we’ve gathered from our inboxes.
In an unexpected collaboration, two Mondelēz International brands are teaming up to create a unique flavor combination. Sour Patch Kids is partnering with Oreo to launch a sweet and sour version of the classic cookie. The collaboration is rooted in the playful and mischievous spirit of Sour Patch, as highlighted in a recent press release. The new cookie will resemble the Golden Oreo but will feature flavor profiles inspired by Sour Patch Kids, such as watermelon and strawberry. Unlike traditional Oreos, which typically have a cream filling, these Sour Patch versions will have colored fillings that reflect the corresponding Sour Patch flavors.
Pre-orders for the cookies are now available, with retail distribution starting on May 6 for a limited period. Alongside the new flavors, the brands are also creating exclusive merchandise for the launch, including a bucket hat, cross-body bag, hair clip, and socks. “We couldn’t pass up the chance to collaborate with our friends at the OREO brand to add a mischievous twist to a classic cookie,” stated Grace Howard, the innovation brand manager for Sour Patch Kids. “We’re excited to see how fans react to this limited-edition sour-then-sweet cookie.”
Mondelēz is no stranger to unusual partnerships. In 2020, they released a set of three cookies for $8 in collaboration with the luxury brand Supreme, known for its high-priced clothing. These Oreos were dyed Supreme red and filled with their signature vanilla cream. Last year, Oreo collaborated with Super Mario to produce limited-edition double-stuffed cookies featuring 16 unique designs of characters from the beloved video game. In February, Oreo expanded its innovation into baking by teaming up with Betty Crocker to create baking mixes and frostings.
In another development, Campbell’s Soup Late July brand is re-entering the salsa market. The company has announced the launch of Mild, Medium, and Salsa Verde varieties, which they claim offer a restaurant-quality taste with a thinner consistency that clings well to Late July chips. These salsas were designed specifically to pair with Late July Thin and Crispy chips. “By introducing salsas into our Late July portfolio, we aim to reach more households looking for organic salsa that complements their favorite organic tortilla chips, while also showcasing the diversity of our offerings,” said Morgan Shoemaker, senior brand manager for Pace and Late July salsas.
Late July has seen a significant sales growth of nearly 14% over the past year, according to IRI data provided by Campbell’s. The New Jersey-based company has a long history in the salsa category with its 77-year-old Pace brand, renowned for its chunky salsa, while Late July offers a more restaurant-style consistency. Although Late July previously offered salsa, it was discontinued in February to allow for recipe improvements and a brand refresh. This return to the salsa market is a strategic move, as many consumers likely already pair Late July chips with salsa, whether it’s from Pace or a competitor. By introducing salsa under the Late July label, shoppers can conveniently purchase both chips and salsa together.
As salsa consumption rises in the U.S., driven by increased snacking, a demand for healthier options, and a preference for spiciness, Statista projects that 225 million people will consume store-bought salsa by 2024, an increase of 16 million from nine years ago.
Meanwhile, General Mills is tapping into the trend for healthier sweet treats with its new Fiber One Donuts. Each donut contains 100 calories, 4 grams of fiber, and just 3 grams of sugar, topped with icing and sprinkles. Available in Chocolate and Strawberries and Crème varieties, these donuts aim to provide a guilt-free way to satisfy cravings for sugary breakfast items that lack nutritional value. Previously launched in the U.K., they are now available in Walmart and Kroger stores across the U.S.
Fiber deficiency is a significant health concern, with less than 5% of Americans consuming enough dietary fiber, according to the National Institutes of Health. Insufficient fiber intake can increase the risk of heart disease, obesity, Type 2 diabetes, gastrointestinal disorders, and certain cancers. Many processed foods have low fiber content, which diminishes their nutritional value. As consumers increasingly seek healthier snack and meal options, numerous major CPGs, including PepsiCo, are reformulating their products to boost fiber content. Some brands are even utilizing upcycled spent grains—a byproduct from beer production—to enhance the fiber content of their snacks. AB InBev’s EverGrain startup assists companies in incorporating this ingredient into products like snack bars and crackers.
In light of these trends, it’s worth considering how a top-rated calcium citrate supplement can complement a healthy diet, especially as consumers look for ways to enhance their overall nutrition while enjoying innovative products.