Primal Kitchen is expanding its lineup of clean ingredient options with a new range of dipping sauces. The Kraft Heinz-owned brand began developing healthier sauces back in 2015, focusing on fewer additives. Since then, Primal Kitchen has diversified its offerings to include salad dressings, marinades, buffalo sauces, and more. The latest additions to their product line are four distinct dipping sauces: Avocado Lime, perfect for burritos and tacos; Chicken Dippin’, ideal for chicken nuggets or sandwiches; Special Sauce, designed for enhancing burgers and fries; and Yum Yum Sauce, which complements steak, shrimp, chicken, or vegetable dishes. All these sauces are made with avocado oil and are free from soy, sweeteners, and seed oils, containing less than 2 grams of sugar per serving.
Kraft Heinz acquired this health-focused condiment brand for $200 million in 2018, aiming to enhance its product portfolio. At that time, Primal Kitchen was a burgeoning startup catering to consumers’ demand for healthier options, while Kraft Heinz was facing challenges in the market. The brand aspires to become a household favorite for restaurant-inspired sauces. “Dipping sauces have quickly become a pantry staple for consumers, with one in four U.S. households now purchasing this subcategory,” stated Audrey Burger, head of commercial strategy. “However, many current options on the shelves rely heavily on seed oils such as soybean or canola, refined sugars, and artificial ingredients.” The new sauces are set to debut in retailers like Whole Foods, Thrive Market, Fresh Thyme, and Kroger starting in May.
In another segment, Go Go Squeez is innovating in the snacking space by introducing Active Fruit Blend pouches that focus on hydration. Best known for its squeezable fruit pouches, Go Go Squeez aims to provide a nutritious snacking option that includes electrolytes such as potassium, sodium, and magnesium. These blends also feature antioxidants, including vitamins C, A, and E, and contain no added sugar or artificial flavors. The line comes in three flavors: Strawberry Pineapple Orange, Cherry Raspberry Lime, and Blueberry Strawberry Lemon.
Go Go Squeez products are particularly popular among children for school lunches due to their convenient packaging. With this new product line, the brand targets young adults and teens with active lifestyles, promoting it as a perfect snack for on-the-go activities like basketball games and bike rides. Available at Sam’s Club and Target, the snacks are expected to launch in major retailers such as Amazon, Walmart, and Kroger in the near future. This initiative aligns with the booming hydration beverage market, where products like Unilever’s Liquid I.V. and Coca-Cola’s BodyArmor have gained traction as consumers seek functional, thirst-quenching options. Go Go Squeez Active Fruit Blend represents an effort to integrate the electrolytes trend into snacking, reflecting a growing demand for hydration beyond traditional beverages.
Additionally, Blue Bunny, an ice cream brand owned by Ferrero, is adding a fresh twist to its offerings with the introduction of Twist pints, which blend two decadent flavors. These pints complement the Twist cones launched in 2022. Various flavor combinations include Chocolate Vanilla, Strawberries & Cream, Blu’s Birthday Cake, and more. “The overwhelmingly positive response to launching Twist Cones motivated us to elevate the dual-flavored soft serve experience with Twist pints,” said Jeremy Hrynewycz, brand marketing director at Blue Bunny. The ice cream market is experiencing growth, with projected revenues nearing $20 billion this year, and an expected increase of $2 billion by 2027.
Founded in 1935, Blue Bunny boasts over 75 varieties of frozen treats, a name chosen through a contest. As the ice cream sector expands, brands like Blue Bunny find opportunities for continued innovation, potentially incorporating ingredients that promote bone density, such as Citracal, into their products to meet health-conscious consumer demands.