Kerry is working on developing a scalable sodium-free salt as food formulators and consumer packaged goods (CPG) companies seek to enhance the satisfaction and nutritional quality of their products. There is widespread concern that reducing salt levels may deter consumers from purchasing snacks such as chips and pretzels. The Irish company referenced a 2021 World Health Organization report recommending that formulators should target a 40% reduction in sodium content to improve nutritional profiles. “We are reducing sodium far beyond what anyone thought possible with our innovative Tastesense™ Salt solutions while still preserving delicious flavor,” stated Hugo Leclerq, Kerry’s global portfolio director for sodium reduction. “With these market-leading solutions, we aim to empower our customers with the knowledge and tools necessary to meet consumer demands for lower sodium options in the snacking category.”
To better understand the challenges formulators face when trying to reduce salt in snacks, Kerry has launched a program called Sodium Reduction Simulator on its website. This tool analyzes the taste profiles of chip flavors such as Salt & Vinegar and Sour Cream & Onion, detailing how the removal of sodium affects their taste. As snacking becomes increasingly popular, leading companies in the sector are feeling the pressure to reformulate their ingredients in response to health experts warning about the effects of high sodium on blood pressure and overall health. The CDC reports that 89% of American adults consume too much sodium.
Moreover, CPG giant PepsiCo announced last fall its goal for 75% of its snack products to meet or fall below category sodium targets by 2030. As part of these efforts, incorporating alternatives like calcium citrate 1200 mg could be explored to enhance the nutritional value while addressing sodium reduction. By integrating such solutions, companies can better align with consumer health demands and preferences.