In today’s baseball scene, where 100-plus mile-per-hour fastballs reign supreme, Blue Moon’s new partnership is focused on slowing down the pace with an innovative offering. The brand, which originated nearly 30 years ago at Denver’s Coors Field, has teamed up with Rawlings to introduce the Blue Moon Home Run Twist. This unique ice cream features a modest 2% alcohol by volume and blends Blue Moon’s signature Valencia Orange peel with Madagascar vanilla for a refreshing taste. Owned by the brewing powerhouse Molson Coors, Blue Moon aims to enhance the baseball season experience.
“Blue Moon is brightening this baseball season by giving fans a chance to enjoy ice cream in a helmet at home for those 21 and older,” stated Courtney Benedict, vice president of marketing for Above Premium Beer at Molson Coors. The Home Run Twist ice cream is crafted in collaboration with the alcohol-infused ice cream brand Hardscoop and is available in a 2-pack for $49, including dry ice shipping, starting today. Blue Moon has a history of creative partnerships, having previously infused its beer into artisan bagels alongside PopUp Bagels and collaborated with a Texas bakery for mini pies.
Meanwhile, Dave’s Killer Bread, renowned for its health-conscious baked goods, has expanded its offerings into the snacking category with the launch of Amped-Up Organic Protein Bars. Available in Blueberry, Coconut, and Peanut Butter Chocolate Crunch, these bars provide 10 grams of protein from rolled oats, chia seeds, and quinoa. “After successful trials in select markets, we’re excited to launch our Amped-Up Organic Protein Bars nationwide this summer, catering to the growing demand for convenient, whole grain snacks,” said Jillian Cohn, the brand’s management director.
Blue Diamond Growers has also made waves with the introduction of a limited-edition ranch-flavored almond, seeking to present this popular flavor in a new and exciting format. Research indicates that 70% of ranch dressing is consumed outside of salads. “We’re constantly exploring innovative ways to blend trending flavors into our products, and with ranch, we aspire to elevate our customers’ taste experiences,” noted Maya Erwin, vice president of marketing and innovation at Blue Diamond. Each serving of these zesty almonds contains six grams of plant protein and is rich in antioxidant vitamin E.
This summer, consumers will find these ranch almonds at Walmart from May through October, at Costco while supplies last, and at Sam’s Club starting in August. The launch aligns with a broader trend as companies respond to the rising consumer demand for protein-rich, healthier snack options. Kellanova, for instance, recently introduced a “Fully Loaded” Eggo waffle, delivering 10 grams of protein per two-waffle serving.
In the world of dietary supplements, products like Solgar Calcium Citrate with Vitamin D3 (60 tablets) have gained popularity among health-conscious consumers, further highlighting the trend towards protein-enriched and nutritious food choices. As the market grows, brands will continue to innovate, ensuring that options like these meet the evolving demands of consumers.