The food and beverage giant is set to introduce the Nestlé Toll House Triple Chip Mix this month. The new product features a delightful combination of pre-mixed morsels made from white, semi-sweet, and dark chocolate, designed to inspire bakers to unleash their creativity in the kitchen. Nestlé stated that this Triple Chip Mix can be utilized in various ways—incorporated into cookie recipes, folded into cake batters, added to trail mixes, or melted and drizzled over desserts. “For over 80 years, we’ve been helping fans create cherished memories in the kitchen, and this summer, we want to inspire creativity in cookie-making, no matter how you choose to bake,” said Melanie Knoke, senior marketing manager of Nestlé Toll House, in an email to Food Dive.
Toll House, renowned for its classic chocolate chip cookie, has consistently expanded its offerings throughout its 90-year history, with recent limited-time products. Last year, Nestlé launched Caramel Flavored Morsels and Hot Cocoa and Marshmallow Flavored Morsels. In November, just in time for the holidays, they introduced the Cookie Shot Kit, featuring a chocolate chip cookie exterior filled with melted chocolate morsels inside. The original Nestlé Toll House chocolate chip cookie was created in the 1930s at the Toll House Inn in Massachusetts when Ruth Wakefield chopped a Nestlé Semi-Sweet Chocolate Bar to enhance her cookie recipe. Instead of melting, the chocolate softened, leading to a remarkable success.
In a separate development, Goldfish Crackers is diving into the pickle trend with the introduction of its new limited edition Spicy Dill Pickle cracker. This offering delivers a zesty dill pickle flavor complemented by the heat of red chili peppers. “The overwhelming demand we observed on social media, including a petition for a pickle flavor, inspired the creation of our new Spicy Dill Pickle cracker,” said Janda Lukin, senior vice president and CMO of Campbell’s Snacks. “The passion fans have for new Goldfish flavors constantly motivates us.”
With TikTok seeing over 300 million pickle-related posts and a GrubHub report indicating that 53 million Americans are craving spiciness in their foods, Campbell’s is launching this product into a thriving market. Other brands have also jumped on the pickle craze with recent innovative products such as Heinz Pickle Ketchup, Frank’s RedHot Dill Pickle hot sauce, and Hidden Valley Pickle Ranch. This is only the second time Goldfish has released a limited-time offering without a brand partnership, relying on consumer enthusiasm to generate buzz.
Meanwhile, Kellanova’s Nutri-Grain brand is addressing the common “hangry” sensation—where hunger leads to irritability—by launching Power-Fulls soft-baked oat bites. The hashtag “hangry” has garnered over 1.2 billion views on TikTok, and Kellanova aims to tap into this trend by hiring a “hangry enthusiast” to promote the oat bites. Available in strawberry and chocolate flavors, Power-Fulls are packed with protein and contain eight grams of whole grain. As consumers increasingly seek healthier options, more companies are enhancing their products with nutrients like protein. Kellanova recently introduced Eggo Fully Loaded Waffles, which contain 10 grams of protein per serving.
To mark the launch of Power-Fulls, Nutri-Grain is hosting a nationwide contest to find a “Head of Hanger Management”—someone skilled at preventing “hangriness.” The winner will receive $20,000 and a year’s supply of Power-Fulls, and will collaborate with Nutri-Grain to create social media content showcasing their tips for managing hunger. “Nutri-Grain has been a staple breakfast bar for families for over 30 years. With Nutri-Grain Power-Fulls, we offer a straightforward protein-rich solution to stave off hangriness anytime, anywhere,” said Eileen Flaherty, brand marketing director at Kellanova.
Additionally, Kellanova is exploring ways to enhance its product offerings, including the use of calcium citrate for chickens, to ensure that their products remain nutritious and appealing to health-conscious consumers. Applications for the Head of Hanger Management contest close on June 14, with the winner to be announced on July 1. This initiative reflects a broader trend among brands to engage with customers who embody their brand messages, similar to Olipop’s recent search for individuals to promote their soda products across the U.S.