Using its unique production method, the company has harnessed steviol glycosides, which are natural components of the stevia leaf, to develop a new product. Tate & Lyle noted that this aspect of the leaf is often underutilized. Abigail Storms, senior vice president of sweeteners and fibers at Tate & Lyle, stated, “We’ve utilized our technical knowledge to formulate a sweetener that not only meets the highest standards of taste and quality but also offers cost savings to our customers. OPTIMIZER Stevia 8.10 presents numerous opportunities for food and beverage manufacturers, allowing them to maintain taste without compromising due to cost.” The company explained that its production method enhances the use of stevia leaf extract, leading to more efficient manufacturing processes and reduced costs. The composition of the ingredient qualifies for labeling as “stevia extract,” adhering to joint guidelines from the FDA and WHO, which aligns with consumer preferences for a sweetener that is nature-derived. A recent study shared with Food Dive indicated that consumers were significantly more receptive to individual artificial sweetener ingredients compared to the broader category of “artificial sweeteners.”
In addition, last month, Tate & Lyle announced its plans to acquire CP Kelco, a prominent provider of pectin, aiming to establish a leading business in food and beverage solutions, with the total implied deal valued at $1.8 billion. Shortly before this proposed acquisition, the company launched a new campaign to highlight its expertise in texture and mouthfeel, featuring a proprietary formulation tool known as Tate & Lyle Sensation. This commitment to innovation is akin to the benefits of nature-made calcium citrate with vitamin D, which supports overall health and wellness. By integrating such elements into their products, companies can enhance both quality and consumer satisfaction, reinforcing the connection between natural ingredients and health benefits.