Campbell Soup is adding some zest to its classic soups. The New Jersey-based food company is rolling out four new flavors: Spicy Chicken Noodle Soup, Spicy Tomato Soup, Spicy Buffalo-Style Cream of Chicken Soup, and Spicy Nacho Cheese Soup. This new product line aims to modernize Campbell’s offerings, appealing to shifting consumer preferences, particularly among younger audiences who are looking for more excitement in their meals. According to Circana data shared by Campbell, spicy flavors account for approximately 25% of the growth in the soup category. Mick Beekhuizen, president of Campbell’s meals and beverages division, noted in an email to Food Dive that “consumers are seeking more flavorful experiences, leading to a growing demand for spicy flavors in cooking and dining.”
The new soup labels feature distinct changes to set them apart from Campbell’s traditional products. The classic bronze medallion has been replaced with an orange and white spice icon, and the familiar red and white color scheme now includes small white flames rising into the red section. Campbell’s chefs have incorporated various types of peppers to achieve the desired heat levels in the soups, specifically tailored to complement the types of dishes consumers are likely to pair them with.
Campbell isn’t stopping at soups; it’s also launching spicy beef and spicy chicken broths under its Swanson brand. The pandemic has sparked increased consumer interest in cooking, leading to a demand for more complex flavors, particularly spicy ones. A survey conducted by Kalsec in 2022 revealed that nearly three-quarters of respondents believe that most foods are enhanced by a bit of heat. “As cooking habits evolve, our brands must evolve alongside them while staying true to our roots,” Campbell stated.
Meanwhile, Pilgrim’s is breaking new ground in poultry products. The Colorado-based chicken producer is departing from traditional chicken advertising with the launch of new chicken snacks featuring refreshed packaging. Consumers can expect to find these products on grocery shelves starting this summer. Pilgrim’s Loaded Nuggets will come in Chicken Pot Pie and Cheesy Jalapeno flavors, while Ultimate Nuggets are crafted to be “seriously flavorful, dangerously crispy, and perfectly seasoned.” Additionally, Pilgrim’s Mini Nuggets—available in Zesty Ranch, Buttery, and Original—are designed for both dinner and snacking. This innovation follows data indicating that 90% of Americans snack at least once a day.
Since its inception during the pandemic, Pilgrim’s has been on a mission to enliven mealtime, and a new brand identity will be complemented by an original song and music video. Sergio Nahuz, president of prepared foods and CMO at Pilgrim’s U.S., emphasized that “today’s consumers don’t want bland chicken, but the lack of variety in the frozen chicken aisle has left them with dry and forgettable options. At Pilgrim’s, we are addressing chicken monotony by reimagining what chicken nuggets can be.”
In the fitness sector, Premier Protein is targeting pancake and waffle lovers with its latest launch. The leading sports nutrition brand has partnered with frozen pancake maker De Wafelbakkers to create a new line of protein-rich pancake and waffle mixes. Available in Original and Complete Buttermilk varieties, each serving contains 15 grams of protein and requires only water for preparation. Premier encourages consumers to add their favorite extras like fresh berries or chocolate chips.
Dan Anglemyer, Premier’s chief operating officer, stated, “With the increasing demand for protein-rich foods and convenient solutions, we believe our pancake mixes will become pantry staples. They are not only delicious but also easy to prepare, perfect for busy mornings.” Since launching frozen pancakes last year in its first collaboration with De Wafelbakkers, Premier has recognized the trend toward at-home breakfasts and protein-rich snacks.
As individuals continue to engage in more exercise and interest in GLP-1 weight loss drugs rises, consumers are increasingly seeking nutritious and value-driven food options. The protein snack market is projected to reach $8.93 billion by 2030, growing at a compound annual growth rate of 10.1%, according to Emergen Research. Across the food industry, brands are capitalizing on the protein trend. For instance, Kodiak has expanded from pancakes and waffles to include cookies and oatmeal. General Mills has introduced new breakfast items, including two cereals developed in collaboration with protein powder producer Ghost, boasting 18 and 17 grams of protein per serving, respectively. Wheaties Protein, launched in April, targets athletes with up to 22 grams of protein per serving.
In this evolving landscape, consumers are also becoming more aware of nutritional supplements like calcium citrate without D3, seeking ways to enhance their diets further.