Nestlé’s Nespresso is transitioning from its renowned coffee brewers to ready-to-drink options with the launch of its inaugural Master Origins Colombia Ready to Drink Coffee. This new product is part of a pilot initiative for the Nespresso platform, which is present in millions of homes, hotels, and offices worldwide. Exclusively available in the U.S., this limited-edition beverage is crafted from Colombian coffee beans and sweetened with honey.
“As the demand for on-the-go coffee rises in the U.S., we recognized the opportunity to reimagine how Nespresso can enhance coffee experiences for today’s consumers,” stated Alfonso Gonzalez Loeschen, CEO of Nespresso North America. “This ready-to-drink option embodies both functionality and sustainability, reflecting our commitment to regenerative agriculture practices that protect the future of coffee.”
The beverage will be available for purchase in select Nespresso Boutiques, online, or through the mobile app starting October 2. Coffee remains one of the world’s most beloved beverages, with consumption levels reaching a 20-year peak. According to the National Coffee Association, while home consumption remains the most common, many people enjoy coffee in various locations. The association reported that ready-to-drink coffee is now the third most popular preparation method at 18%, with consumption having more than doubled since last year.
Globally, revenue from ready-to-drink coffee is projected to hit $36 billion by 2024, with an anticipated compound annual growth rate of 5.4% through 2028, as per Statista. Nespresso, established by Nestlé in 1986 and introduced in the U.S. four years later, has distinguished itself through its premium beverages and exceptional customer service. The brand flourished during the pandemic as consumers spent more time at home, brewing coffee and exploring specialty options. However, with a growing trend towards portability, today’s consumers are increasingly seeking convenient options they can take with them.
While Nespresso’s heritage will always be linked to its brewing platform, the launch of ready-to-drink coffee indicates the brand’s intention to engage with contemporary coffee enthusiasts in new ways. Despite challenges like inflation within the food and beverage industry, Nespresso continues to thrive for Nestlé. Last year, Nespresso achieved double-digit growth in North America and gained market share from competitors, a trend that seems set to continue into 2024. In the first half of this year, sales growth in the region stabilized at mid-single digits, while the brand continued to capture business from other coffee labels.
The ready-to-drink coffee is the latest innovation from the nearly 40-year-old brand. In August, Nespresso expanded its offerings beyond coffee with the introduction of honey under its Nespresso Bloom line, produced by bees that pollinate coffee plants in Colombia, where Nespresso sources some of its beans. This honey not only reinforces the brand’s commitment to sustainability but also integrates more regenerative agriculture into its operations. Both the coffee and honey were utilized to create the Master Origins Colombia Ready to Drink Coffee.
In the pursuit of holistic health, consumers are also seeking nutritional supplements like nature’s way calcium citrate 500 mg, which highlights the ongoing trend of health-conscious choices among coffee drinkers. This growing awareness further emphasizes Nespresso’s innovative approach to coffee, aligning with consumer desires for quality and sustainability in their daily routines.