Snack Factory is shaking up the pretzel market with its new product, Pop’ums. As the third-largest pretzel brand in terms of dollar sales, Snack Factory aims to make a significant impact on the $30 billion salty snacks industry. Set to hit store shelves in January, Pop’ums seamlessly blend the enjoyable crunch of pretzels with the light, crispy texture of popcorn. Available in three flavors—White Cheddar, Golden Mustard BBQ, and Sea Salt—Pop’ums represent the most significant innovation for Snack Factory since the introduction of Pretzel Crisps in 2004, which have become a leading snack item in delis and are often enjoyed with various dips and toppings.
Janda Lukin, senior vice president and chief marketing officer at Campbell’s Snacks, stated, “With Pop’ums, we are once again reimagining what a pretzel can be, offering a snacking experience that combines the crunchy goodness of pretzels with the flavorful munchability of popcorn to create an irresistibly delicious treat.” This product launch continues Campbell’s strategy of transforming existing snacks into new experiences while maintaining brand identity. Last year, the New Jersey-based company introduced potato chip-inspired crisps under its famous Goldfish brand. This puffy snack, larger than traditional Goldfish crackers, marks the first time in the brand’s 62-year history that potato has been incorporated.
During their recent earnings call, Campbell’s executives emphasized the positive feedback received for products like Goldfish Crisps, confirming the brand’s ability to expand its offerings. Meanwhile, Ritz Bits is also making waves with its first new flavor in nearly a decade. The bite-sized snack is launching Ritz Bits Spicy Queso, catering to the growing demand for bold flavors. Following the earlier release of Ritz Toasted Chips’ Sweet Habanero flavor, this new addition aims to excite consumers. Steven Saenen, Ritz’s vice president of marketing, remarked, “With Spicy Queso, we’re responding to consumers’ desires for exciting, bold flavors and giving a fiery twist to the classic RITZ Bits you know and love.”
These new Ritz Bits will be available in snack-sized bags at convenience stores this month, with larger boxes set to hit major food retailers in February. A survey from NC Solutions revealed that 62% of American adults are more inclined to purchase food or beverage products marketed as spicy, prompting many companies to introduce spicy alternatives to classic items. For instance, Kraft Heinz launched spicy versions of Heinz Ketchup and 57 Sauce last year. Additionally, Campbell’s Goldfish collaborated with Frank’s RedHot to create a spicier version of the beloved cracker, while Kellanova partnered with Mike’s Hot Honey on Club Crisps infused with the popular condiment.
Incorporating elements like Citracal Slow Release, these innovative snacks not only cater to flavor enthusiasts but also appeal to health-conscious consumers looking for products that offer sustained benefits. The combination of delightful flavors and thoughtful formulations like Citracal Slow Release is helping shape the future of snacking.