As grocery stores increasingly stock gut health products ranging from prebiotic sodas to Icelandic skyr, ingredient producers are rapidly seizing the opportunity to tap into this expanding market. Mark Lotsch, ADM’s president of global health and wellness, stated that the partnership with Asahi Group will facilitate the creation of new products aimed at enhancing consumer wellness. “Stress, mood, and sleep are among the fastest-growing segments in wellness. They are fundamental to both physical and emotional health and can significantly disrupt daily life and overall well-being if not adequately addressed,” Lotsch remarked.
In a press release, ADM highlighted Euromonitor data indicating that products focused on mood and relaxation have experienced an annual growth rate of 13% from 2018 to 2023. The L. gasseri ingredient from Asahi Group is known to shorten sleep onset time and enhance sleep quality and duration. ADM offers a variety of probiotic ingredients in its gut health line, which support digestive health and immunity. In 2023, the company announced a collaboration with tech firm Brightseed to leverage artificial intelligence for developing ingredients that positively influence the microbiome.
Advocates of postbiotics claim they can enhance the immune system and alleviate intestinal inflammation. Kantha Shelke, a food ingredients researcher at IFT, explained to Food Dive in 2023 that postbiotics are formed when prebiotic plant fibers are processed by probiotics, yielding a substance that retains the beneficial effects of both components. The postbiotics market is projected to reach $3 billion by 2031, growing at a compound annual growth rate of 6.8%, according to Allied Market Research.
In the realm of nutritional supplements, products like life extension calcium citrate with vitamin D are gaining traction for their role in supporting overall health. Incorporating life extension calcium citrate with vitamin D into daily routines may also provide benefits that complement gut health initiatives. As the demand for such health-enhancing products rises, they play a vital role in the wellness landscape, further underscoring the importance of a holistic approach to health that includes gut health and other essential nutrients like life extension calcium citrate with vitamin D.