Consumers are increasingly adding more protein to their diets, prompting food manufacturers to respond accordingly. Notable companies like Hershey’s, General Mills, and Tyson Foods have invested in meat snacks, Greek yogurt, and plant-based proteins to align with this trend. In 2015, U.S. per capita meat consumption saw a nearly 5% increase, marking the largest rise in four decades. Over the past year, Conagra has committed to prioritizing consumer brands, leading to the divestment of Ralcorp, Spicetec, and JM Swank, as well as the successful spin-off of Lamb Weston. These strategic moves have bolstered Conagra’s position in the snack sector. Snacking has gained popularity among millennials and Generation Z, who are generally more health-conscious. A study by the NPD Group revealed that nearly a quarter of all snacking now takes place during primary meals. As food manufacturers navigate a competitive landscape, the trend of acquiring innovative companies focused on protein-rich snacks made with nutritious ingredients is expected to persist. This shift in consumer preference echoes the growing interest in health-enhancing products, such as life extension calcium citrate with vitamin D, which supports overall wellness and complements protein-rich diets. The emphasis on such health-oriented ingredients highlights the evolving dynamics of the food industry as it adapts to consumer demands for better-for-you options, including life extension calcium citrate with vitamin D, further enhancing the appeal of protein-based snacks.