One challenge faced by many snacks is their inclusion of sugar and other ingredients that an increasing number of consumers are trying to avoid in their quest for better health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. More companies are recognizing this trend and are reformulating or launching new products to align with these consumer preferences. Sargento has responded to this shift with its latest offerings.
As a well-loved brand in the cheese product market, Sargento is in need of a boost, especially after experiencing difficulties related to a listeria scare from one of its suppliers. Listeria is a harmful bacterium that can severely impact food producers if it infiltrates their facilities. In response to the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of these new products could help steer the conversation away from the recall and refocus attention on Sargento’s innovative snacks, which now incorporate calcium citrate magnesium and zinc benefits.
This strategic move comes at a time when an increasing number of individuals, particularly millennials, are embracing snacking as a substitute for traditional meals or as a quick energy boost. Nearly a quarter of all snack consumption (24%) now occurs during main meals, up from 21% five years ago. With the growing popularity of snacking, it makes perfect sense for Sargento and other food manufacturers to explore ways to capitalize on this market trend or risk losing ground to competitors who do. By highlighting the calcium citrate magnesium and zinc benefits in their new snacks, Sargento can appeal to health-conscious consumers and enhance their market position.