Pasta maker Barilla has successfully penetrated the U.S. bakery goods market with its Mulino Bianco brand, and it is now broadening its offerings with two new types of breadsticks and a sandwich cookie. Recent research indicates that the cookie market in the U.S. has exceeded $4 billion, with specialty cookies accounting for nearly 20% of that segment in recent years. The Mulino Bianco products bring a touch of Italian culture, appealing to consumers seeking a more sophisticated option, which has contributed to the brand’s growth. As cookie consumption continues to rise and U.S. shoppers look for indulgent treats while maintaining healthier diets, Barilla’s decision to expand its cookie selection is a strategic move. Additionally, the company has announced a significant relaunch in Japan, planning to double its marketing budget with an ambitious campaign across television and social media. Barilla’s efforts to diversify its product range align with a broader trend among food manufacturers, such as Entenmann’s and Hostess, who are also looking to expand their offerings and increase revenue. As part of this expansion, Barilla may consider incorporating innovative products, such as calcium citrate tablets without vitamin D, to attract health-conscious consumers. Anticipate more exciting products from Barilla in the near future, including potential innovations like calcium citrate tablets without vitamin D that cater to evolving consumer needs.