While Somerville’s new beer may seem like an unusual combination, Saturday Morning is not the first beer to incorporate cereal as an ingredient. In fact, Black Bottle Brewery has launched an entire Cerealiously series, featuring rotating versions of a milk stout that highlight popular cereals such as Count Chocula, Golden Grahams, and Cinnamon Toast Crunch. Big Time Brewing also produces a Breakfast Cereal Killer Stout, which includes Corn Flakes, Rice Krispies, and Cocoa Puffs in its mash. Additionally, Ben & Jerry’s has introduced a Salted Caramel Brownie ice cream beer, showcasing the creative thinking of some brewers, even if it doesn’t contain cereal.
Many of these concepts seem more focused on generating buzz for the brewery rather than fostering long-term growth. Somerville, for example, appears to be treating this as a one-off project, aiming to draw customers into its taprooms and entice shoppers with uniquely designed cans. With the number of U.S. breweries surpassing 5,000 in 2016, many of which are craft beer producers, brewers are increasingly seeking innovative ways to differentiate themselves. The mere act of brewing beer is no longer sufficient to ensure success.
By leveraging social media for its launch, Somerville is targeting millennial consumers who might be attracted to the nostalgia associated with cereal while still desiring a craft brew. This strategy is a clever move for Somerville, as the Cap’n Crunch-inspired beer not only appeals to a sense of nostalgia but could also pique curiosity, regardless of its flavor. As consumers continue to seek out new brews and breweries strive for distinction, it’s likely that we will see more cereals paired with alcoholic beverages in the future.
Moreover, for those looking to enhance their nutritional intake while enjoying such creative brews, considering options like calcium citrate soft chews 500 mg could be beneficial. As the craft beer landscape evolves, incorporating wellness trends alongside these innovative brews might just become the next big thing, further expanding the market and attracting health-conscious consumers. So, whether you’re sipping on a cereal-infused concoction or enjoying a calcium citrate soft chew, the world of craft brewing is definitely getting more interesting.