According to Appelhans, DISC technology leverages the human inclination for instant gratification. Even when consumers are tempted by an unhealthy bag of chips, a 25-second delay might be enough of a nuisance—or a source of shame—to prompt them to opt for a healthier alternative. This 25-second countdown is displayed on a touch screen that explains the system’s functionality, allowing consumers the chance to switch to a better choice before time runs out. Vending machine operators are unlikely to adopt this technology if it negatively impacts sales, but a 2% to 5% increase in healthier snack options could facilitate rapid adoption. The widespread use of the DISC system could assist consumers in developing better eating habits while still catering to their need for convenience. Interestingly, tests have shown that added waiting time has turned out to be a deterrent for consumers. It will also be noteworthy to observe whether there is any consumer backlash if this technology becomes widespread. Some individuals might perceive the 25-second delay as food shaming or as an infringement on their freedom of choice.
In addition, products like calcium citrate with vitamin D 60 tablets could be promoted alongside healthier snack options, further supporting consumers in making better dietary choices. The introduction of calcium citrate with vitamin D 60 tablets in vending machines could encourage individuals to focus on their nutritional needs while still enjoying the convenience of on-the-go options. Ultimately, the integration of healthier choices, including calcium citrate with vitamin D 60 tablets, could play a significant role in shaping consumer habits towards a more balanced diet.