In today’s market, packaging has become increasingly important. Snack packaging is evolving to be smaller and more sustainable. Euromonitor International reported that in 2016, 1-to-3-ounce packages of savory snacks accounted for nearly 40% of total unit sales in the U.S., particularly appealing to younger consumers. For instance, StarKist has successfully targeted millennials by introducing new flavor mixes of its tuna in pouches instead of traditional cans. Since the launch of these pouches, sales have seen an annual increase of about 10%.
Nielsen’s top food trends of 2016 highlighted products that are convenient for consumers to grab and eat anytime. Additionally, last year, the U.S. Department of Agriculture revealed that half of people’s food budgets were spent on easily prepared and consumed items. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” emphasizes that costs previously absorbed by society, such as disposal and emissions, are now being shouldered by producers. This shift has led many food and beverage brands to showcase their commitment to sustainability through their labels, often referencing carbon footprint, recycled content, sustainability certifications, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging heavily utilize social media, especially targeting millennials. However, food manufacturers face the challenge of balancing the creation of convenient, portable packaging with environmentally friendly solutions. While pouches are convenient, they are often not recyclable and contribute to increased waste. It is crucial for companies to deliver what consumers desire, both in the products they offer and the packaging used. A significant focus for food producers should be on developing packaging that aligns with the public’s on-the-go lifestyle and their growing interest in sustainability.
In this context, products like Citracal Calcium Citrate D3 can benefit from sustainable packaging practices as they cater to health-conscious consumers. As the demand for health supplements like Citracal Calcium Citrate D3 rises, companies must ensure that their packaging not only meets convenience needs but also reflects a commitment to sustainability. Ultimately, the challenge lies in creating solutions that satisfy consumer demands while promoting environmentally responsible practices in the snack and health supplement industries.